Convene by PCMA

APRIL 24, 2023

In CEIR’s “Attendee Acquisition Trends Driving Growth” series, “messaging that aligns with primary motivations for attending” is listed as one of the top four focus areas for planners. Shereé Whiteley is a copy director at mdg , a Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

Event Marketing 97

Event Marketing Marketing Marketing Prospect 97

Convene by PCMA

JANUARY 19, 2024

There’s a growing appetite for more customized and curated attendee experiences that create a sense of community and connection. map out the attendee journey and identify key touchpoints where activations can be implemented. You can let users self-identify as attendees, exhibitors, media, etc. Plan with purpose.

Prospect 52

Prospect Public Relations B2B Audience 52

Convene by PCMA

NOVEMBER 6, 2023

Communicate Who’s Coming We don’t do a good enough job of positioning our attendees as the product we’re selling to our exhibitors. For another event, research revealed a major benefit for event attendees was getting beyond the salespeople in the booths to talk with the engineering staff who could answer tough, highly technical questions.

Marketing 59

Marketing Marketing Public Relations B2B 59

Convene by PCMA

MARCH 18, 2024

Nothing is going to turn off prospective attendees more than a constant bombardment of promotional emails “screaming” at them to REGISTER TODAY AND SAVE. Kimberly Hardcastle-Geddes is president and chief marketing strategist at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Convene by PCMA

JANUARY 12, 2023

Attendees’ priorities are shifting. The latest round of Freeman research reveals “an increased prioritization among attendees for discovery, connections, and inspiration,” said Ken Holsinger, senior vice president of strategy at Freeman. To delight attendees, you must know what makes them tick.

Logistics 105

Logistics Sustainability Events Public Relations 105

Convene by PCMA

DECEMBER 4, 2023

We have seen significant ROI using influencer marketing for B2B events like SUPERZOO, the national show for pet retailers, and Grace Hopper Celebration, a series of conferences for women in computing — upward of 284 percent based on what was spent on the campaign and earned media value.

Marketing 52

Marketing Marketing Automotive B2B 52

Convene by PCMA

JANUARY 8, 2024

Convening Leaders attendees in the Monday session, “Facilitating Curated Event Experiences: How Thinking Small Delivers Big Returns.” Using Heavy Duty Aftermarket Week as an example, Hardcastle-Geddes said that she’s heard frequent feedback from supplier attendees that private space to meet clients is crucial to their event attendance.

Trade Show 52

Trade Show Registration Public Relations B2B 52

Convene by PCMA

OCTOBER 31, 2022

Each edition of the largest industry event in the Western Hemisphere, which brings together 23,000 participants from all segments of the grain-based foods industry, reflects the most current trends, highlights the latest innovations, attracts the hottest celebrity chefs, and features new competitions, education sessions, and demo areas.

Marketing 98

Marketing Marketing Retail Public Relations 98

Convene by PCMA

JUNE 30, 2022

We conducted industry research to track attendee sentiment around when people would feel comfortable returning to events. For instance, events held in states that pass what’s being referred to as “Don’t Say Gay” legislation could find themselves up against boycotts by prospective attendees. Millennials?are

Public Relations 52

Public Relations Audience B2B Prospect 52

Convene by PCMA

AUGUST 7, 2023

That frees us up to explore more, because we don’t have to spend time — and our budget — creating complicated composite Photoshop files just to find out that something doesn’t work.” — Kacia Reilly , Group Director, Creative “We’ve always known that localization is essential for hitting attendee-acquisition targets.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Bizzaboo

JANUARY 10, 2024

According to The state of in-person B2B conferences report , 80.4% All Terrain Chicago, IL All Terrain pioneered experiential marketing well before it became a trend. Their unrivaled marketplace in B2B travel provides exceptional choice, value, and experiences. Looking for an event or experiential marketing agency in 2024?

Management 98

Management Events Advertising Consulting 98

Convene by PCMA

AUGUST 22, 2022

This custom illustrated graphic installation at the National Restaurant Association Show 2022 enabled attendees and influencers to create one-of-a-kind on-site photos. Leverage On-site Trends. Feature innovative products, novel ideas, and trending topics in articles, videos, and social content. Christine Johnson.

Human Resources 98

Human Resources Public Relations Speakers B2B 98

Convene by PCMA

JANUARY 19, 2023

Event marketers can make the process easier by simply using the tools that are at their fingertips — speaker-generated session teasers, exhibitor product previews, blogs written by board members, attendee testimonials, and more. We are marketing to people. And people tend to rely on emotions more than logic to make decisions.

Event Marketing 98

Event Marketing Marketing Marketing B2B 98

Convene by PCMA

SEPTEMBER 9, 2021

Ninety-five percent of B2B buyers said they wanted shorter, highly visual content. Prospective attendees are more likely to identify with an event if they see other participants who look like them in attendance or on the speaker roster. So, how can event marketers use visuals to drive audience engagement and event attendance?

Event Marketing 81

Event Marketing Marketing Marketing B2B 81

Convene by PCMA

APRIL 20, 2023

Currently, many event organizers are using online data from attendees to market in an individualized way. In the future, however, the focus could shift to building community by giving attendees a voice in event content, speaker selection, etc. The following technologies are related to Web 3.0,

Technology 105

Technology Technology Events Event Marketing 105