Convene by PCMA

DECEMBER 4, 2023

If you haven’t added influencer marketing — a collaboration between popular social-media users and brands to promote brands’ products or services — into your event marketing mix yet, consider these five reasons to do so. Influencer marketing enables you to: Reach younger audiences.

Marketing 52

Marketing Marketing Automotive B2B 52

Convene by PCMA

FEBRUARY 13, 2023

The National Restaurant Association Show used industry professionals and past attendees to market the 2020 show. And that’s what makes social proof such an effective tool for marketers, including event marketers. Industry luminaries are often thought of when creating speaker lineups and influencer marketing.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Convene by PCMA

OCTOBER 9, 2023

With more attendees registering later for events, the two-month period right before the event has become the make-it-or-break-it point for marketers. Kimberly Hardcastle-Geddes New, yet-to-be published proprietary research from Freeman shows that roughly half of attendees register just five weeks before show time.

Registration 105

Registration Publishing Public Relations B2B 105

Convene by PCMA

NOVEMBER 6, 2023

Post-pandemic, Freeman research has shown, events have stayed under marketing — and marketing is more influenced by data and facts than the less quantifiable reasoning that was once used to justify a booth (e.g., Why is now a good time for exhibitors to invest in live events?

Marketing 59

Marketing Marketing Public Relations B2B 59

Convene by PCMA

JANUARY 19, 2024

Providing docent-led tours of the exhibit hall for niche audiences at an event is one way to provide a more customized event experience for the group. There’s a growing appetite for more customized and curated attendee experiences that create a sense of community and connection. Plan with purpose. Cap and qualify attendance.

Prospect 52

Prospect Public Relations B2B Audience 52

Convene by PCMA

MARCH 8, 2024

Your attendees and influencers can spread positive word-of-mouth without using any words at all with this TikTok trend. Social-media users expect to be entertained, so you can lean into that by speaking to your audience on a human level, using memes, like the International Builders Show did. Do a review but make it silent.

Social Media 59

Social Media Media Trends Public Relations 59

Convene by PCMA

JANUARY 12, 2023

Attendees’ priorities are shifting. The latest round of Freeman research reveals “an increased prioritization among attendees for discovery, connections, and inspiration,” said Ken Holsinger, senior vice president of strategy at Freeman. To delight attendees, you must know what makes them tick.

Logistics 105

Logistics Sustainability Events Public Relations 105

Convene by PCMA

JUNE 30, 2022

Think about how much time we spent as in industry, in the height of the pandemic, working to make in-person events safer as a way of compelling audiences to come back to them. We conducted industry research to track attendee sentiment around when people would feel comfortable returning to events. Millennials?are

Public Relations 52

Public Relations Audience B2B Prospect 52

Convene by PCMA

OCTOBER 31, 2022

In addition to showcasing celebrity chefs like Buddy Valastro and Duff Goldman, along with other stars from Food Network, Bravo and HBO, this year, four macro-influencers were recruited to engage in pre-show marketing, present demonstrations on site, and even add value with post-show content. One More Ingredient: High Collaboration.

Marketing 98

Marketing Marketing Retail Public Relations 98

Bizzaboo

JANUARY 10, 2024

Looking for an event or experiential marketing agency in 2024? Check out this comprehensive list of the best event agencies in the United States and Canada. According to The state of in-person B2B conferences report , 80.4% Their unrivaled marketplace in B2B travel provides exceptional choice, value, and experiences.

Management 98

Management Events Advertising Consulting 98

Convene by PCMA

JANUARY 19, 2023

Have you made resolutions for your 2023 event planning? With the return of in-person trade shows and conferences, event marketers got back to doing what they love — bringing people together for inspiring, educational, and productive experiences. We are marketing to people.

Event Marketing 98

Event Marketing Marketing Marketing B2B 98

Convene by PCMA

AUGUST 22, 2022

This custom illustrated graphic installation at the National Restaurant Association Show 2022 enabled attendees and influencers to create one-of-a-kind on-site photos. Events are launching grounds for new trends — they’re found on the exhibit floor, in education sessions, and in dedicated new product showcase areas. (See

Human Resources 98

Human Resources Public Relations Speakers B2B 98

Convene by PCMA

SEPTEMBER 9, 2021

Ninety-five percent of B2B buyers said they wanted shorter, highly visual content. So, how can event marketers use visuals to drive audience engagement and event attendance? Showing enormous crowds from a pre-COVID event might do more than bring up safety concerns — it might also set false expectations.

Event Marketing 81

Event Marketing Marketing Marketing B2B 81

Convene by PCMA

APRIL 20, 2023

evolves in this direction, it may present event producers with new methods of audience engagement. Currently, many event organizers are using online data from attendees to market in an individualized way. The following technologies are related to Web 3.0, The following technologies are related to Web 3.0,

Technology 105

Technology Technology Events Event Marketing 105