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When Marketing an Event, Advertise Outside Your Lane

Convene by PCMA

Connected TV services such as Netflix, Hulu, and Disney+ are good options for marketers looking to advertise their events. In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events.

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Outreach Cheat Sheet: How to Ask for Sponsorship for an Event

Eventbrite

Sponsorship is a multi-billion dollar industry, and its annual growth has surpassed advertising and other forms of marketing, including public relations, direct marketing, and promotions.

MICE professionals

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New Year, New Resolutions for Event Marketers

Convene by PCMA

As we plan for 2024, mdg’s team of experts is resolving to make the most of the new trends and technologies that will help us identify, reach, and attract new audiences to trade shows and conferences. “I

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Branding 101 for Tourism Businesses

Tourism eSchool

In a time when consumers are listening less and less to advertising spiels and are influenced more by pictures, video, word of mouth and 3rd party recommendations, it is so important to be using beautiful imagery and stories via video to sell your tourism experience. Public Relations (including Famils) and Advertising.

Tourism 93
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12 Steps for Creating a Great Event Marketing Plan 

Bizzaboo

For example, if you are hosting a trade show, you might want to set a goal of generating 100 leads. Some popular marketing channels include: Social media Email marketing Paid advertising Public relations Content marketing For example, if you host a trade show, you might use social media to promote your event to potential attendees.

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The Top US and Canadian Event Management Agencies for 2024

Bizzaboo

Capitol Heights, MD 21st Century Expo Group is a nationally renowned general contractor, specializes in trade shows, events, and exhibits. We specialize in corporate meetings and trade shows, consumer brand activations, and custom fabrication. The company advocates for an open, privacy-first advertising ecosystem.