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When Marketing an Event, Advertise Outside Your Lane

Convene by PCMA

Connected TV services such as Netflix, Hulu, and Disney+ are good options for marketers looking to advertise their events. In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events.

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New Year, New Resolutions for Event Marketers

Convene by PCMA

As we plan for 2024, mdg’s team of experts is resolving to make the most of the new trends and technologies that will help us identify, reach, and attract new audiences to trade shows and conferences. “I

MICE professionals

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12 Steps for Creating a Great Event Marketing Plan 

Bizzaboo

For example, if you are hosting a trade show, you might want to set a goal of generating 100 leads. Prospective registrants will want to know how they will benefit from attending the event, and the clearer their understanding, the more likely they will attend. Andrew Pickering and Peter Gartland Cofounders, Andrew & Pete 6.

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The Top US and Canadian Event Management Agencies for 2024

Bizzaboo

Capitol Heights, MD 21st Century Expo Group is a nationally renowned general contractor, specializes in trade shows, events, and exhibits. We specialize in corporate meetings and trade shows, consumer brand activations, and custom fabrication. The company advocates for an open, privacy-first advertising ecosystem.