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A Digital Marketers’ Survival Guide for This Election Year

Advanced Travel and Tourism

billion in political ad spend, a 13% surge from the 2020 election cycle’s $9 billion spend. million spent at this point in the 2020 election cycle. However, with the rise of digital platforms and social media, political campaigns have allocated a significant portion of their focus and budget to digital marketing.

Marketing 204
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35 Event Marketing Ideas that Work

Social Tables

From social media marketing and paid advertising to SEO improvement and event messaging, we cover advertising ideas and marketing strategies for both virtual and live events. Use SEO to boost search results SEO, or search engine optimization, is the process of optimizing online content to improve how high it ranks in search engine results.

MICE professionals

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article thumbnail

A Digital Marketer’s Survival Guide for This Election Year

Advanced Travel and Tourism

billion in political ad spend, a 13% surge from the 2020 election cycle’s $9 billion spend. million spent at this point in the 2020 election cycle. However, with the rise of digital platforms and social media, political campaigns have allocated a significant portion of their focus and budget to digital marketing.

article thumbnail

A Digital Marketers’ Survival Guide for This Election Year

Advanced Travel and Tourism

billion in political ad spend, a 13% surge from the 2020 election cycle’s $9 billion spend. million spent at this point in the 2020 election cycle. However, with the rise of digital platforms and social media, political campaigns have allocated a significant portion of their focus and budget to digital marketing.

Marketing 100
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Top Event Technology Trends: 6 Must-Know Innovations for 2022 and Beyond

Social Tables

Event technology platform Hopin offers real-time language interpreting directly within their live streams through their partnership with Interprefy. He shared a recent experience with an event that went from in-person to online during quarantine. Event planners will have more platforms to engage attendees with. QR codes. “If

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COVID-19 Immediate Response Action Plan for Tourism Businesses

Tourism eSchool

Published on May 1, 2020. We shared our thoughts for Tourism Businesses in a live webinar in partnership with Australian Regional Tourism on Thursday 26th March 2020, which expands on our suggested actions below in further details (you can also find the webinar slides here). By Rebecca White. Attractions . Accommodation.

Tourism 97
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Metasearch in Hospitality: an Overview of Hotel Search Engines

AltexSoft Travel

In April 2020, the hotel occupancy in the US dropped to its lowest level ever — the bewildering 24.5 In this article, we will explain what metasearch engines are, how they work, and how hotels can connect to main platforms and get the most out of this partnership. What is a metasearch engine? How metasearch engines work.