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Smart Moves in Aspen, Islamorada and More

Smart Meetings

Morascini, who has sat on the board of Island County tourism since 2016, takes on the role of marketing and public relations director. He will pursue meetings with 200-2,000 attendees from organizations based in Arizona, New Mexico and the upper Midwest.

Tourism 228
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People on the Move

Convene by PCMA

Heather Kirksey and Jason Lusk Atlanta Convention & Visitors Bureau (ACVB) has promoted Heather Kirksey to vice president of public relations, corporate events and membership. In her new role, Kirksey will lead the membership and events team, in addition to the organization’s public relations department.

MICE professionals

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Patience Fairbrother Named Vice President, Talent Attraction??

DCI

Since 2016, DCI’s annual Talent Wars research has become a sought-after study for organizations tasked with marketing their community to attract new residents and is the foundation of many campaigns.  Patience brings almost nine years of place-marketing experience to this new role.

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5 Tips for Selling Your Event’s Host Destination

Convene by PCMA

Choose Chicago built a partnership between the American Society of Clinical Oncology (ASCO) and Chicago Cubs to raise money for cancer research in 2016. works with event organizers “to bring the authentic Nashville to their meetings,” said Deana Ivey, the organization’s president. The Nashville Convention & Visitors Corp.

Sports 99
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Branding 101 for Tourism Businesses

Tourism eSchool

The team at The Organic Factory at Telegraph Point in NSW North Coast have a very clear purpose, which helps them to not only clearly differentiate themselves, but also, it permeates through their whole experience, and as a result, they are attracting their Ideal Customers. Public Relations (including Famils) and Advertising.

Tourism 93
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How Visit Houston Used Art, Food & Influencers to Rebrand as a Top-Tier Leisure Destination

Crowdriff

As a result the city’s destination marketing organization, Visit Houston , focused much of its efforts on expanding its partnerships with local businesses, knowing that the travelers would come after. We’ve received over two million visitors from Mexico as of 2016,” said Florez. Inviting Influencers to Rediscover the City .

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‘Be Yourself, and Everybody Else Can Adjust to You’

Convene by PCMA

Editor’s note: PCMA Groundbreakers is an initiative honoring industry trailblazers who represent diverse sectors of the business events community, recognizing those who have made a significant contribution to their organizations and to programs that advance inclusion and equity.