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Making Your Brand Stand Out: The Importance of Event Branding in a Competitive Landscape

Traveler's Q

Additionally, a well-defined brand strategy helps event organizers create a cohesive visual and verbal identity, including logos, slogans, website design, and marketing collateral. Social Media Event Branding Social media has significantly transformed the way businesses approach event branding.

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Experiential Travel Explained: Players, Distribution Landscape, and Opportunities

AltexSoft Travel

In the last few years (and especially after the pandemic), travel trends have dramatically shifted and multiple studies prove it. TripAdvisor‘s “Travel in 2022: A Look Ahead” Report. Moreover, half of Gen Z respondents said they want to get out of their comfort zone and crave a sense of risk and excitement while traveling.

Travel 105
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How PCMA Chapters Will Celebrate Global Meetings Industry Day

Convene by PCMA

Travel Association website offers a Global Meetings Industry Day media toolkit with messages to use on social media platforms. Travel Association, getting more than 40 million social-media impressions worldwide and reaching more than 8.5 Travel expects even more participation this year.

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A Destination and Tourism Business’s Guide to Working with Digital Influencers

Tourism eSchool

The concept of word of mouth as a marketing tactic is not new, however, the dynamic of word of mouth marketing has been greatly empowered through the rise of social media. Digital influencers can be found on numerous platforms, including Social Media (Instagram, Facebook, Twitter, Instagram, Pinterest) and Blogs.

Tourism 52
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Storytelling and Digital Destination Marketing – Why is it Important and What to Consider

Solimar International

Travel storytelling must be at the heart of any digital destination marketing strategy. This blog post will elaborate on why storytelling matters, and provide information as to what a DMO should consider when incorporating travel storytelling into their overall digital marketing strategy. Travel Storytelling and Destination Marketing.

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5 Reasons to Use Local Media as Ambassadors In Destination Marketing

DCI

So much of destination marketing is about describing the experience of an outsider in a destination – but there is untapped value in using local media as ambassadors in destination marketing as well. DMOs are the hub of everything, but local media are one of the strongest spokes in the destination marketing wheel. They Know the People.

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New! Embed single photos and videos into your website and blog posts

Crowdriff

You can see this in action in our recent post on Travel Manitoba’s award-winning social media account. 3 things you’ll love about this new feature: Now, you can grab the embed code while you are working in CrowdRiff, rather than having to go to the social network and track it down.

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