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People on the Move

Convene by PCMA

Elder will also represent ACVB at trade shows while coordinating the participation of the organization’s partners. Hill will focus on public relations, promotions, brand partnerships, and social media for Ensemble’s hotel portfolio.

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20 Bright Ideas for Personalizing Attendee Experiences

Convene by PCMA

(Whatever Media Group) The term personalization is used so often in the events industry that its meaning has become a little hazy — does it refer to technology? At large trade shows, like the Consumer Electronics Show (CES) in Las Vegas, tours are a way to give participants a personalized take on the highlights of the show.

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MICE professionals

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New Year, New Resolutions for Event Marketers

Convene by PCMA

As we plan for 2024, mdg’s team of experts is resolving to make the most of the new trends and technologies that will help us identify, reach, and attract new audiences to trade shows and conferences. “I This will enhance my ability to formulate original ideas and write even more compelling copy. “I

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12 Steps for Creating a Great Event Marketing Plan 

Bizzaboo

For example, if you are hosting a trade show, you might want to set a goal of generating 100 leads. You could promote your event on social media, in industry publications, and through email marketing. Attendees receive a retroactive discount if people register with the link they shared on their social media.

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When Marketing an Event, Advertise Outside Your Lane

Convene by PCMA

In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. On the Web. Read the Forbes article “ The Great Resignation Becomes the Great Reshuffle.”.

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Branding 101 for Tourism Businesses

Tourism eSchool

Be it through visiting your website, looking at your social media pages, visiting your tourism product or service and any relevant follow up service. Surf Goddess Retreats have a very consistent brand across every touch point in their business, website, social media and their product experience. Logo, Colours + Fonts.

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8 Ways to Plan Face-to-Face Events for 2023

Convene by PCMA

Fortunately, trade shows and conferences are largely back after the devastating pandemic that forced countless cancellations over the past couple of years. Kimberly Hardcastle-Geddes is president and chief marketing strategist at mdg , a Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

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