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12 Steps for Creating a Great Event Marketing Plan 

Bizzaboo

Prospective registrants will want to know how they will benefit from attending the event, and the clearer their understanding, the more likely they will attend. Using video testimonials helps to further solidify the experience within the minds of prospective registrants.

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5 Small Event Tweaks to Create Big Returns

Convene by PCMA

It could be that some ideas require resources from a partner or sponsor to execute. The more targeted and closely aligned with prospects’ interests campaigns are, the better. Organizers who personalize their events will reinforce loyalty and grow revenue by making prospects more likely to attend, recommend, and come back.

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8 Reasons to Gather at In-Person Events

Convene by PCMA

If your exhibitors, sponsors, and stakeholders are expressing doubt that attendees will show, the following findings — based on Freeman’s Aug. Almost all exhibitors (94 percent) responded favorably to the prospect of smaller, more qualified audiences. Smaller events present an opportunity to focus on quality over quantity.

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Your Complete Guide To PR For Events

Eventtia

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. Public relations works to generate positive buzz around your brand and events.

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The Top US and Canadian Event Management Agencies for 2024

Bizzaboo

Their creative approach goes beyond traditional signage, offering options for streaming keynote sessions, integrating sponsor scrolls, advertisements, event agendas, and announcements into a unified display. We intercept and engage prospects and customers anywhere they congregate in large numbers.