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12 Steps for Creating a Great Event Marketing Plan 

Bizzaboo

Prospective registrants will want to know how they will benefit from attending the event, and the clearer their understanding, the more likely they will attend. Want to help potential registrants convince the right people to let them attend? Read “ 7 Ways To Help Participants Get Buy-in and Justify Conference Attendance.”

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5 Small Event Tweaks to Create Big Returns

Convene by PCMA

It could be that some ideas require resources from a partner or sponsor to execute. The more targeted and closely aligned with prospects’ interests campaigns are, the better. Ensure that the first touchpoints your attendees have with your brand (shuttle busses, registration areas, show entrances, etc.) Target your marketing.

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Your Complete Guide To PR For Events

Eventtia

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. Public relations works to generate positive buzz around your brand and events.

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The Top US and Canadian Event Management Agencies for 2024

Bizzaboo

Services include strategy, experience design, creative storytelling, animation, digital solutions, motion graphics, environmental design, fabrication, mixed reality activations, post-production editing, product prototyping, venue selection, guest registration, logistics management, and live, digital, and hybrid event production.