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When Marketing an Event, Advertise Outside Your Lane

Convene by PCMA

In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. Keep in mind that any investment in generating event awareness will take longer to pay off than other digital media strategies.

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12 Steps for Creating a Great Event Marketing Plan 

Bizzaboo

You could promote your event on social media, in industry publications, and through email marketing. Prospective registrants will want to know how they will benefit from attending the event, and the clearer their understanding, the more likely they will attend. Create a compelling event message. What makes your event unique?

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4 Tips for Generating Event Revenue Using Social Media

Maritz Global Events

Your social media presence can be your best friend when it comes to marketing your event and generating event revenue. Whether it’s promoting your registration and housing websites or educational sessions, social media can attract your audience and ultimately increase your bottom line. Post authored by Emily Richmond.

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Hubilo’s Events Reimagined delivers a Netflix event experience and presents the next generation of virtual and hybrid events

The MICE Blog

In the past 18 months, we’ve seen a rapid evolution of virtual events regarding event technology platforms and online experiences. The attendees could test the many features the virtual and hybrid event platform Hubilo provides, including chats, polls, leaderboards, networking rooms and breakout rooms. Then, just start testing.

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Your Complete Guide To PR For Events

Eventtia

PR professionals generate favorable publicity by managing brand communications and nurturing media relationships. A well-executed PR campaign creates awareness, generates sales, and builds relationships with media, customers, event partners, and other stakeholders. You can’t have publicity without a strong media presence.

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2018 Event Marketing Trends

Endless Events

That’s the bottom line for Facebook’s change, so sticking to it should ensure you’ll stay seen on the social network for a long time. And because these breakthroughs are made in-house, they could tailor-fit it to their prospective audiences. We have a plan and its simple: become more engaging.

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9 Ways to Grow Your Email Database

Motivation Excellence

And a user-friendly, feature-rich database lets you provide valuable information to customers, prospects and others with ease. Promote these exclusive offers on all the social media platforms you use. Always include an email list opt-in when you join a new social network. Create a webinar.