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2018 Event Marketing Trends

Endless Events

2018 event marketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Click To Tweet.

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12 Steps for Creating a Great Event Marketing Plan 

Bizzaboo

Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Track your results with KPIs.

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When Marketing an Event, Advertise Outside Your Lane

Convene by PCMA

In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. 3 Considerations.

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Harnessing the Power of Social Media to Enhance Attendee Interaction and Experience

Traveler's Q

It allows event organizers to create real-time connections with attendees, drive engagement, and enhance the overall event experience. From event hashtags to live streaming, social media can be an indispensable tool for event marketers and organizers to leverage.

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INBOUND Workshop Recap: Building a Post-event Strategy To Drive Pipeline

Bizzaboo

This article has some key takeaways from that workshop to help you enable your go-to-market teams for post-event success. . What Event Professionals Should Do After an Event. Sending a powerful event recap to attendees. Adding tons of people to the marketing newsletter. Following up with all prospects.

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Your Ultimate Guide to Successful Event Promotion in 2023

Bizzaboo

This can range from digital (email or social media) to print mediums (such as flyers or direct mail). Are event marketing and event promotion the same thing? Event marketing typically includes event branding, advertising, analytics and success metrics, and more.

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Your Ultimate Guide to Successful Event Promotion in 2023

Bizzaboo

This can range from digital (email or social media) to print mediums (such as flyers or direct mail). Are event marketing and event promotion the same thing? Event marketing typically includes event branding, advertising, analytics and success metrics, and more.