Event Marketing Organization Public Relations Speakers 
Endless Events
JULY 6, 2020
But today, we’ll be jumping into the realm of marketing. And most importantly, virtual event marketing ideas. Now that a few months have passed, and virtual events have increased in popularity, dangers related to webinar fatigue are more real than ever. Grab the popcorn and keep on reading!
Convene by PCMA
FEBRUARY 13, 2023
And that’s what makes social proof such an effective tool for marketers, including event marketers. Industry luminaries are often thought of when creating speaker lineups and influencer marketing. Highlight the organization behind your show and any societies or affiliated associations involved with it.
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Convene by PCMA
JUNE 18, 2022
One way to market a destination is by highlighting such attractions as its theater, dining, or music scenes. When it comes to event marketing, it’s always been not just who and what that matters, but where — and since the pandemic, the destination plays an even larger role in attracting an audience. Prioritize DEI.
Convene by PCMA
NOVEMBER 6, 2023
Post-pandemic, Freeman research has shown, events have stayed under marketing — and marketing is more influenced by data and facts than the less quantifiable reasoning that was once used to justify a booth (e.g., Why is now a good time for exhibitors to invest in live events?
Maritz Global Events
AUGUST 21, 2019
It’s always a good idea to have a backup plan if your event schedule or activities should be modified because of natural disasters or severe weather. Public Safety & Security. Public Relations Flubs. Marketing Misfires. Tech Meltdowns. About Sarah.
Convene by PCMA
JANUARY 12, 2023
He encourages organizers to thread networking opportunities throughout the event experience rather than confining them to networking lounges or receptions. What should organizers be doing now? To delight attendees, you must know what makes them tick. Does anyone really need another water bottle, notepad, or plastic tchotchke?
Convene by PCMA
JUNE 30, 2022
In the future its more likely that audiences will look to an organization’s stance on issues — LGTBQ+ rights for example — before deciding whether to attend an event. In fact, the Pivot Conference, a tech and media event, recently pulled out of Miami, publicly bashing the “shameful” politics of the Florida GOP.
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