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The Ultimate Event Planning Checklist: 7 Phases to Create a Winning Event

Eventtia

Agree upon the KPIs to track the event’s performance, including customer footfall, social media mentions, number of sales, and more. Secure your event location Depending on your event’s scale and nature, you might choose your flagship store or an alternative branch. Strategize the marketing and execution.

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5 Conference Pricing Strategies

MeetingsNet

Event organizers everywhere are trying to figure out how to price virtual meetings that are converting from a face-to-face format, often with little or no online meeting history to go by and working in a compressed timeframe. Don’t be surprised if your online attendee numbers are up, but the registration fee needs to come down. •

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Let’s Talk Finances: Event Sales Tax, Event Budgeting and More

Endless Events

Do you accept registrations online? Then, you might fall into this new event sales tax ruling recently handed down by the Supreme Court. If you want to stay appraised of the latest developments about this and other event industry news, you can subscribe to our blog. Getting Early Birds to Flock to Your Event.

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How Marketers Use Data to Create More Successful Events

Convene by PCMA

In the second half, he played video recordings of his Zoom interviews with two different clients, each of which served as a case-study example of how event marketers are using data to inform decisions in the lead-up to the event to make it more successful. We gain all of our revenue through booth sales and sponsorships.

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The Top US and Canadian Event Management Agencies for 2024

Bizzaboo

Although many brands have already started building in-house event marketing teams, many more haven’t. This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations. August Jackson Chicago, IL August Jackson is a U.S.

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20 Outstanding Examples of Experiential Marketing

Bizzaboo

Experiential marketing can be part of your overall event marketing strategy or it can be something entirely different. What is Experiential Marketing? Examples of Experiential Marketing. Experiential marketing is all about direct engagement with consumers and creatively interacting with them in a memorable way.

Marketing 105
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Cvent vs Whova: Which Event Management Software Is Best?

Eventtia

Whova, an all-encompassing event management software, was established in 2013 by Yuanyuan (YY) Zhou, a Chinese-American computer scientist and entrepreneur. Headquartered in San Diego, California, Whova caters to various sectors, including healthcare institutions, colleges, retail companies, charities, and public authorities.