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How to Measure Event Marketing Success

Endless Events

But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how event marketing efforts were successful. After all, marketing is allocated a considerable portion of the budget, and we need to be able to show evidence that marketing investments are worth the money spent.

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The Ultimate Guide To Event Marketing Attribution and Measuring Event ROI

Bizzaboo

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.

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Experiential Events: The Most Powerful Marketing Tool

Endless Events

This is great news for event marketers and planners who can plan experiential eventsevents that aim to evoke positive emotions in attendees and resonate with their values. Any event can be experiential: conferences, meetings, exhibitions, trade shows, and corporate events.

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3 Lessons for Planners from Global Meetings Industry Day

MeetingsNet

Held this year on Thursday, April 11, Global Meetings Industry Day is “an international day of advocacy showcasing the undeniable value that business meetings, trade shows, incentive travel, exhibitions, conferences, and conventions bring to people, businesses, and communities,” according to the U.S.

Planner 105
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Making Your Brand Stand Out: The Importance of Event Branding in a Competitive Landscape

Traveler's Q

It is essential to ensure that the website design aligns with the event’s brand identity and conveys its essence to potential attendees. Therefore, a carefully crafted website design can be a key asset in creating a memorable and successful event.

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Tips for Choosing the Right Event Management System, Event Partners and More

Endless Events

Read all about the different event management systems available so you can make an informed and impactful decision. How Event Apps are Done. Conde Nast enjoys well-deserved supremacy in their niche, and recently their event agency 23 Stories has released a new event app. Is it event technology?

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Why You Need an App for Event Lead Capture and Retrieval

Bizzaboo

This can be achieved through digital forms, interactive apps, or direct interactions during events. Lead retrieval is the subsequent phase in which these captured leads are accessed, analyzed, and managed to fuel sales and post-event marketing campaigns. The need for speed, efficiency, and accuracy is paramount.