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The Ultimate Guide To Event Marketing Attribution and Measuring Event ROI

Bizzaboo

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.

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Making Your Brand Stand Out: The Importance of Event Branding in a Competitive Landscape

Traveler's Q

Event branding also helps to convey the event’s purpose, message, and values, making it easier to communicate with stakeholders. Additionally, a well-defined brand strategy helps event organizers create a cohesive visual and verbal identity, including logos, slogans, website design, and marketing collateral.

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3 Lessons for Planners from Global Meetings Industry Day

MeetingsNet

Held this year on Thursday, April 11, Global Meetings Industry Day is “an international day of advocacy showcasing the undeniable value that business meetings, trade shows, incentive travel, exhibitions, conferences, and conventions bring to people, businesses, and communities,” according to the U.S.

Planner 105
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Best Event Ticketing Solutions and Platforms in 2024

Eventtia

Integrate ticketing into your website: Embed the ticketing system directly into your event’s website, creating a positive experience for attendees from information gathering to ticket purchase. Eventtia caters to the needs of luxury and consumer brands, understanding the importance of high-quality events.

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Everything You Need to Know About Event Scheduling Software

Bizzaboo

Scalability and Flexibility for Different Event Sizes Event scheduler software is designed to accommodate events of all shapes and sizes. Integrated Event Management Systems Standalone scheduling tools focus on managing event schedules, offering simplicity and dedicated functionality.

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Everything You Need to Know About Event Scheduling Software

Bizzaboo

Scalability and Flexibility for Different Event Sizes Event scheduler software is designed to accommodate events of all shapes and sizes. Integrated Event Management Systems Standalone scheduling tools focus on managing event schedules, offering simplicity and dedicated functionality.

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Before, During, and After: The Complete Guide to Event Engagement

Social Tables

Are they asking questions about the event topic or specific event details? Pay attention to their feedback to get a better understanding of your target audience and create more informed event marketing. Strategies to improve engagement during an event. Measure engagement live in your event app or on social media.