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How to Measure Event Marketing Success

Endless Events

But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how event marketing efforts were successful. After all, marketing is allocated a considerable portion of the budget, and we need to be able to show evidence that marketing investments are worth the money spent.

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Cvent Connect Rolled Out Road Map to a More Integrated and AI-enabled Meetings Future

Smart Meetings

At the annual user conference Cvent Connect for a record 4,000 attendees in San Antonio this week, the event technology company which was purchased by Blackstone last year announced new products and acquisitions designed to better meet the needs of meeting professionals, whether planning simple events or complex hybrid affairs.

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MICE professionals

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The Ultimate Guide To Event Marketing Attribution and Measuring Event ROI

Bizzaboo

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.

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Experiential Events: The Most Powerful Marketing Tool

Endless Events

According to Eventbrite’s research , 77% of millennials say some of their best memories are from an event or live experience they attended. Additionally, they are much more likely to spend money on experiences rather than products. It’s one of the most powerful forms of marketing.

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Using Event Tech The Right Way

Endless Events

Think NFC for checking into talks, virtual reality for product demos, and augmented reality for networking sessions. And for practical event tech, you need to know what AV to use. Review our free production guide infographic and level up your AV tech knowledge. The Many Challenges of Event Marketing.

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40 Outstanding Event Industry Blogs to Follow

Endless Events

You see, we’re the Einsteins of Events for AV and event production. So, our blog provides comprehensive and personality-packed articles with the latest tips, tricks, and trends for event planners to create more epic events with a focus on technical production. . The Production Channel. Tigris Events.

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Tips for Choosing the Right Event Management System, Event Partners and More

Endless Events

Below are articles about how to choose partners for marketing, choosing event management software, and even how to run events to max out engagement. Tip: if you need help deciding how to run your event production the right way, here’s our free event production guide just for you.