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Event Marketing Strategy: The Best Recipe For Event Success

Endless Events

Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events. WHAT IS EVENT MARKETING? Organizations use event marketing to: Promote the brand to a larger audience.

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Navigating the Future A Comprehensive Guide to Corporate Event Trends in 2024

Traveler's Q

Navigating the Future: A Comprehensive Guide to Corporate Event Trends in 2024 As the world continues to evolve, so does the corporate events industry. As we look toward 2024, several corporate event trends are expected to shape the industry.

Trends 130
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3 Lessons for Planners from Global Meetings Industry Day

MeetingsNet

In addition, MPI conducts a 12-hour online-education marathon featuring three 15-minute sessions per hour; these cover a wide range of job issues for planners as well as career advancement and physical and mental wellness. Industry-wide conferences, local industry meet-ups, and online professional forums are good places to look.

Planner 105
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Making Your Brand Stand Out: The Importance of Event Branding in a Competitive Landscape

Traveler's Q

Digital Event Branding Digital event branding has become increasingly vital in today’s virtual world where the majority of events take place online. With the rise of digitalization, event organizers now have to focus on creating a strong online presence that aligns with their brand.

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Experiential Events: The Most Powerful Marketing Tool

Endless Events

This is great news for event marketers and planners who can plan experiential eventsevents that aim to evoke positive emotions in attendees and resonate with their values. That’s why it’s also known as engagement marketing. In a sense, all events are experiential. How To Plan Experiential Events.

Marketing 296
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AI for Events: The Future is Here

Endless Events

We predicted a trend for Artificial Intelligence (AI) to show its potential in 2018, and now we’re anticipating its dominance in the years to come. Notably, in the form of chatbots as well as integrated into fully-fledged event apps. What are event apps and their perks? Perks of chatbots for event planners.

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Future of Networking: 5 Ways to Drive Stellar Connections among Attendees in 2024

Stova

This article explores the latest networking technology and trends that are transforming how professionals engage and connect. Networking for 2024 Evolution of Networking In the past, networking and education were the twin engines powering successful business events. Networking is now the main driver of in-person event success.