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How has Social Media Changed the Tourism Industry?

Solimar International

The tourism industry looked very different merely 10 years ago. But the explosion of social media platforms between 2006 and 2010 connected individuals around the world like never before, paving the way for another industry upheaval under social media marketing. The tourism industry before social media.

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Building a Successful Social Media Marketing Campaign

Solimar International

Social media plays a massive role in traveler decision. Learn what makes a successful social media marketing campaign. Emerging around 15 years ago, social media platforms have dramatically changed communication and marketing, including the way we both plan and share our travel experiences.

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Storytelling for Sustainable Destinations & Tourism Marketing

Solimar International

In the dynamic landscape of 21st-century tourism, the forces of climate change, social media, and a major post-pandemic travel resurgence are shaping the industry. As such, the significance of storytelling in sustainable destination and tourism marketing has never been greater.

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Role of Tourism Consultants: Secret to Success

Solimar International

The Secret Behind Thriving Travel Destinations At the heart of every successful tourist destination, the essential role of tourism consultants operates like a well-kept secret. However, the proficiency they bring to international development, tourism, and marketing industries is irrefutable.

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What is the Value of Digital Destination Marketing?

Solimar International

The travel and tourism industry is no exception. Destination Management Organisations (DMOs) therefore need to understand the value of digital destination marketing as an essential part of the marketing strategy. But, what is digital destination marketing? Now more than ever, digital destination marketing matters.

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Emerging Destinations: Challenges of Developing Tourism

Solimar International

Tourism destinations go through various stages of development, and during each of them, managers face issues and challenges that need to be addressed to guarantee the ongoing success of the destination. What is an emerging destination? . Emerging destinations are examples of the first two stages of this cycle.

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COVID-19 Recovery: Trends in Tourism

Solimar International

The tourism industry has shifted as a result of the pandemic. The summer of 2020 gave everyone hope of a quick recovery for the tourism industry, as COVID-19 cases seemed to drop across the globe and countries dependent on tourism eagerly opened their borders to travelers again. Domestic travel.

Tourism 98