Event Marketing Study: ‘Now Is the Time to Regain Your Footing’
Convene by PCMA
AUGUST 29, 2022
But their session, “Research Exposed: CMO Council Explores the Future of the Event Industry,” had data to support their statement about 2022 being the year of experimentation. The CMO Council defines “NextGen” events as spanning different formats (virtual/webinar, in-person, and hybrids), as well as types (e.g.,
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