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Content that Consistently Achieves Goals

Gavel International

A 2022 B2B study by the Content Marketing Institute (2) stated that the top three goals of content marketing are to create brand awareness, build credibility and trust, and educate target markets. 8) However, at the mid-stage of the buying journey, 50% see assessments, 49% read research and reports, and 46% review case studies. (8)

B2B 52
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Oil Field Housing: Hotels vs. Man Camps

Hotel Engine

One way operations managers and companies in the oil and gas industry solve this problem is by building man camps. A man camp is workforce housing that provides temporary shelter for oil field workers and work crews tasked with working on large projects, such as the building, repairing or maintaining of pipelines, powerlines and railroads.

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Travel Payments Integration: Hands-On Experience with Solutions for OTAs and Other Resellers

AltexSoft Travel

Ideally, cardholder information shouldn’t touch your backend systems at all. The more travel suppliers you want to deal with as a merchant of record, the more payment scenarios you’ll need to build around the gateway integration. This can be the case for travel startups or local vacation rental management companies.

Travel 52
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Metasearch in Hospitality: an Overview of Hotel Search Engines

AltexSoft Travel

In this case, a CPA (cost per action/acquisition) cost model is also possible. In this case, travelers will be able to see your descriptions, contact details, images, etc., In this case, Google processes payment and sends the booking and customer information to the hotel. but no current rates and availability would be displayed.

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Travel Startups and Tourism Trends to Invest In

AltexSoft Travel

In 2022, Travel Edge Network published a study on bleisure travel that detected an increase in interest for workations (vacations with elements of work and leisure) and bleisure trips by over 25 percent compared to recent years. Nomad Insurance covers medical assistance in case of accidents or falling sick when abroad.

Trends 52
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Telling the Story of Motivated Employees

Gavel International

Does part of your marketing strategy include testimonials, case studies, etc., PRO-TIP: It’s one thing to take big actions. PRO-TIP: When selecting awards, consider giving experiences over monetary bonuses. PRO TIP: Stories always have various endings. Where do you think you got stuck?

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Cost to Start a Channel Partner Incentive Program

Brightspot Incentive Events

In that case, it usually means the sponsor is making the incentive too complex, thereby driving up the support costs. According to an Accenture study on channel incentive ROI , internally managed programs often overspend by 5-10% due to three causes: 1) complexity, 2) decentralization, and 3) data errors.