Content that Consistently Achieves Goals
Gavel International
SEPTEMBER 5, 2022
A 2022 B2B study by the Content Marketing Institute (2) stated that the top three goals of content marketing are to create brand awareness, build credibility and trust, and educate target markets. 8) However, at the mid-stage of the buying journey, 50% see assessments, 49% read research and reports, and 46% review case studies. (8)
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