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Our top 7 marketing tactics for ALL tourism businesses

Tourism eSchool

From social media and email marketing to website marketing, search engine optimisation and online advertising, the internet offers so many fantastic ways for tourism businesses to connect with their best customers. These-days, the majority of promotional activities can be measured, marketing is not a cost-centre anymore.

Tourism 98
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How to Leverage SEM to Better Understand Your Audience

Advanced Travel and Tourism

Destination marketers should take advantage of the moments when potential travelers are searching for things to do, places to stay etc. SEM stands for “search engine marketing.” Those ads come from companies using search engine marketing, or SEM, to show up first. SEO vs. SEM: Important Differences. in their destination.

Audience 233
MICE professionals

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11 Quick Tips for Travel Blog Bliss

Dana Communications

To optimize your SEO, make sure you determine and filter these all-important terms into your blog – get noticed by as many people as you can. Stay in Touch Blog on a regular basis with updated topics that appeal to your market. Know When to Quit Blogs are not books or reports. Read reviews. Talk to locals. Get the real scoop.

Travel 175
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Our top 7 marketing tactics for ALL tourism businesses

Tourism eSchool

Home Our top 7 marketing tactics for ALL tourism businesses By Paige Rowett Published on January 15, 2023 From social media and email marketing to website marketing, search engine optimisation and online advertising, the internet offers so many fantastic ways for tourism businesses to connect with their best customers.

Tourism 52
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Top 10 Tourism Website Marketing Fails and How to Fix

Tourism eSchool

Top 10 Tourism Website Marketing Fails and How to Fix. Building and managing a tourism website is a non-negotiable, foundational marketing tactic for all tourism businesses and should be your biggest and most important marketing investment. Website Fail #1: No online booking functionality. How to Fix.

Website 52
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3 Ways for Tourism Brands to Optimise YouTube

Tourism eSchool

Does your Tourism brand have a YouTube channel but you haven’t looked at it in awhile? Why add YouTube into your marketing mix? Where does YouTube fit with your marketing strategy? So you can see YouTube has the attention of your potential customers, but where does it fit in with the marketing of your tourism brand?

Tourism 90
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COVID-19 Immediate Response Action Plan for Tourism Businesses

Tourism eSchool

COVID-19 Immediate Response Action Plan for Tourism Businesses. On top of Australia's bushfires at the start of the year COVID-19 is bringing the tourism industry to its knees, not just here in Australia, but globally. Do what you can to keep them on the books and connected with your business until this crisis is over.

Tourism 97