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Keeping Your Event Website Relevant: Why Regular Updates Are a Must

Traveler's Q

A website is the most significant platform for any organization to showcase its events and communicate with its audience. Keep Information Current for SEO and User Trust One of the key reasons why regular updates are a must for event websites is that they help with search engine optimization (SEO).

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Maximizing Your Event’s Online Presence: Top Strategies for Showcasing Your Event on Your Website

Traveler's Q

This includes identifying your target audience, determining the best platform to reach them, and creating compelling marketing materials. Blogs and Articles Creating blog posts or articles related to your event can also be an effective way to showcase it on your website. Make sure to read the group rules before posting, though.

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MICE professionals

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Event Marketing Strategies and Ideas: The 2023 Guide

Eventtia

B2B event marketing happens when you are offering your event to other businesses, whether to attract their employees to attend the event, to get the business involved as an exhibitor, or even as a sponsor. Also, a great pre-event page may also help with your event site’s SEO performance. In B2B event marketing (i.e. Content Marketing.

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Your Complete Guide To PR For Events

Eventtia

For example, food magazines would be better platforms to run PR for food events. Collaboration between PR and marketing teams can amplify your company’s key messages, increase creativity, and improve brand consistency and SEO rankings. Marketers develop event content with relevant keywords to boost SEO. Think local.

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Your Ultimate Guide to Successful Event Promotion in 2023

Bizzaboo

Use Blog Articles, Podcasts, Video, and More If your company has a blog or video podcast series, you can leverage those channels to promote upcoming events to your target audience. For example, you can include relevant CTAs at the bottom of your blog articles or add a quick shout-out at the end of your podcast.

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Your Ultimate Guide to Successful Event Promotion in 2023

Bizzaboo

Use Blog Articles, Podcasts, Video, and More If your company has a blog or video podcast series, you can leverage those channels to promote upcoming events to your target audience. For example, you can include relevant CTAs at the bottom of your blog articles or add a quick shout-out at the end of your podcast.

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How to Plan the Best Event in 10 Stress-Free Steps

Social Tables

Some events may benefit more from a strategy relying mostly on small partnerships and local SEO (ex: weekly farmer’s market), whereas others may require an ad-heavy strategy that does most of the heavy lifting on social media (ex: industry conference. It’s a great platform for reaching millennials!)

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