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Making Your Brand Stand Out: The Importance of Event Branding in a Competitive Landscape

Traveler's Q

Additionally, a well-defined brand strategy helps event organizers create a cohesive visual and verbal identity, including logos, slogans, website design, and marketing collateral. Digital Event Branding Digital event branding has become increasingly vital in today’s virtual world where the majority of events take place online.

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A Destination and Tourism Business’s Guide to Working with Digital Influencers

Tourism eSchool

Social Media has introduced a new level of individual influence; where people can establish and contribute to global communities that can’t possibly be matched in the physical world. People have been able to generate credibility online, through creating content that speaks to niches and embracing two-way relationships.

Tourism 52
MICE professionals

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Storytelling and Digital Destination Marketing – Why is it Important and What to Consider

Solimar International

This blog post will elaborate on why storytelling matters, and provide information as to what a DMO should consider when incorporating travel storytelling into their overall digital marketing strategy. Starting a travel blog can be a fantastic way to share the richness of life at your destination.

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How Museums Can Get Rights to User-Generated Content

Crowdriff

Many museums, like The Denver Art Museum and The Children’s Museum of Indianapolis , are incorporating user-generated content into their marketing to lift engagement online and offline, and ultimately inspire more visitors. On the other hand, you will need rights whenever you take a visual off of its social network.

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Experiential Travel Explained: Players, Distribution Landscape, and Opportunities

AltexSoft Travel

They distribute their products to OTAs, DMCs, or other operators, list them on marketplaces, or sell directly to travelers (in the office or via website). When we say travel agencies, in most cases we mean online travel agencies or OTAs. Those are websites that sell all sorts of travel products, separately or packaged in bundles.

Travel 105
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Wellness Tourism: the pandemic’s gift to the market

Interface Tourism Spain

Regarding channels of inspiration, the European wellness tourist uses search engines such as Google or Bing (42%), travel company websites (e.g. airlines, hotels, etc) (35%) as well as online reviews sites such as TripAdvisor (33%). . Of these, 15% say they will spend more than in previous years in 2022. .

Tourism 52
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How To Get Started With Influencer Marketing For Your Destination

Crowdriff

Influencer marketing is a buzzword in the travel marketing universe right now, but how do you get started with leveraging the popularity of the biggest influencers within your brand’s social network to amplify your brand message? Identifying an Influencer in your brand’s social community. Understanding Influencer Marketing.