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What is B2B Event Marketing?

Bizzaboo

In B2B marketing, building meaningful connections and nurturing customer relationships are critical drivers of success. Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall.

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How Customized Generational Engagement Can Benefit Meeting Profs

Smart Meetings

The shift of female attendees at B2B events has made a drastic shift from 20% to 34%. And in fact, I would project that B2B is dead. Based on research done by HubSpot and Brandwatch, 57% percent of Gen Z attendees discover new things through social media, followed by 46% through YouTube ads and 42% searching the internet.

Benefits 264
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Why a Strong In-house Event Planning Team Is Crucial for B2B Conference Success

Bizzaboo

It’s clear that the key to harnessing the full potential of conferences lies in having a solid in-house event team, and this article delves into why an in-house team is indispensable for B2B conference success. They are responsible for social media outreach, email marketing, and public relations.

B2B 59
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Marriott Tells Association Planners to Seek Additional DEI and Technology Advances

Smart Meetings

The return has been uneven depending on the region and the industry. “We We want board members with varying backgrounds, different understandings that can challenge the management team, challenge one another in the board room and help us become better.” The very definition of diversity was being expanded beyond what you could see, however.

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Craft The Perfect Event Proposal, Market Via Facebook Groups, and More

Endless Events

With a panel of industry experts and hosts with a vast knowledge of the industry, you do not want to miss this! B2B and the Women’s Movement. This podcast from Social Media Examiner discusses the best ways to create a loyal Facebook following through Groups. Check-In Tip for a Headache-Free Event.

Proposal 201
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Marketing Conferences: The #1 Marketing Events Guide in 2023

Bizzaboo

We’ve compiled a list of 70+ marketing conferences, summits, and other events that focus on a wide range of topics, from SEO, to social media, to content marketing. B2B Online EU. B2B Marketing Exchange. Social Media Marketing World. 13 to 15—Social marketing is changing more and more each day.

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Marketing Conferences: The #1 Marketing Events Guide in 2024

Bizzaboo

We’ve compiled a list of 70+ marketing conferences, summits, and other events that focus on a wide range of topics, from SEO, to social media, to content marketing. 22 to 23—A mixture of keynotes, roundtables, panels, collaboration and discussions. Social Media Marketing World 2/18/24 San Diego, CA Feb.

Marketing 105