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Marriott Tells Association Planners to Seek Additional DEI and Technology Advances

Smart Meetings

The return has been uneven depending on the region and the industry. The very definition of diversity was being expanded beyond what you could see, however.

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Event Strategy: The Guide for 2023 and Beyond

Bizzaboo

They’re determining event goals, mapping out a killer event strategy, building the event website, sending out event marketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning. Source : Social Media Marketing World.

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The Top US and Canadian Event Management Agencies for 2024

Bizzaboo

Looking for an event or experiential marketing agency in 2024? Check out this comprehensive list of the best event agencies in the United States and Canada. According to The state of in-person B2B conferences report , 80.4% Their unrivaled marketplace in B2B travel provides exceptional choice, value, and experiences.

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Creative Methods to Generate More Revenue for Your Event

Maritz Global Events

According to a new report from the Center for Exhibition Industry Research (CEIR) , of 200 show executives and 728 exhibitors, sponsorships make up roughly 20 percent of B2B tradeshow revenue. 35% purchased/boosted a social media ad. 31% bought an ad that went on the event or organization’s website.

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2019 Marketing Conferences: The #1 Marketing Events Guide

Bizzaboo

We've compiled a list of 70+ marketing conferences, summits and other events that focus on a wide range of topics from SEO, to social media, to content marketing. Expo - A global event that strives to promote progress and foster cooperation. SMW Social Media Week: Lagos. B2B Marketing Exchange.

Marketing 105
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The MICE Exchange, episode 3: Is it time to rethink geographic market segmentation in the events industry?

The MICE Blog

In that respect, the trade events need segmentation. Social media vs segmentation. It’s easy to produce segmentation of a trade show, but social media is global, and there’s no segmentation. Do we still need to take the segmentation approach when we are globally connected on social media?

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The Top 55 Event Experience Leaders of 2022: Meet the Influencers

Bizzaboo

Based on your votes, and in no particular order, here are the Top 55 Event Experience Leaders of 2022: Akosua Boadi-Agyemang. Global Experiential Marketing Lead/Marketing Manager, Microsoft. Currently, she leads the global event team at Dremio and their premier community event, Subsurface. Jenn Artura.

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