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Event Marketing Strategy: The Best Recipe For Event Success

Endless Events

Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results.

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Event Technology: The Ultimate Guide for 2024

Bizzaboo

Welcome to the 2024 event technology guide! Not sure you need event technology? Consider this data from our State of in-person B2B conferences report : 68.9% of organizers say event software has a major impact on the success of their events 67.4% What is event technology? Think again!

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20+ Questions To Ask When Choosing the Best Event Management Software

Bizzaboo

Here are some telling statistics about event tech: 68.9% of organizers say event software has a major impact on the success of their events ( Bizzabo , 2023) 67.4% of organizers say they have changed or plan to change their event management software vendor within the next year ( Bizzabo , 2023) 72.5%

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The Top US and Canadian Event Management Agencies for 2024

Bizzaboo

Looking for an event or experiential marketing agency in 2024? Check out this comprehensive list of the best event agencies in the United States and Canada. According to The state of in-person B2B conferences report , 80.4% Their unrivaled marketplace in B2B travel provides exceptional choice, value, and experiences.

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Was Your Last Event a Success? Here’s How to Tell.

Meeting Tomorrow

Events focused on client outreach and acquisition, especially in B2B settings, often have more tangible milestones of success. At the very least, the size of the space and event preparations will have an assumed guest count. Unfortunately, these numbers by themselves won’t tell you how successful the event itself is.

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Event Strategy: The Guide for 2023 and Beyond

Bizzaboo

They’re determining event goals, mapping out a killer event strategy, building the event website, sending out event marketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning. Pinpoint Event Success KPIs.

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Event Registration: Everything You Need To Know About Ticketing for Events

Bizzaboo

In a post-pandemic, in-person-first world, ticketing is vital for getting participants onboarded to your full event experience. Luckily, according to Bizzabo’s The state of in-person B2B conferences report , 61.7% of event organizers have seen growth in registration. Meanwhile, 56.2%