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Maximizing Your Event’s Online Presence: Top Strategies for Showcasing Your Event on Your Website

Traveler's Q

With the rise of event promotion websites and the increasing number of features, it’s easier than ever to showcase your event in a way that will attract and engage potential attendees. Once you have these basics covered, you’ll have a strong foundation for promoting your event on your website.

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35 Event Marketing Ideas that Work

Social Tables

From social media marketing and paid advertising to SEO improvement and event messaging, we cover advertising ideas and marketing strategies for both virtual and live events. Use SEO to boost search results SEO, or search engine optimization, is the process of optimizing online content to improve how high it ranks in search engine results.

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Experiential Travel Explained: Players, Distribution Landscape, and Opportunities

AltexSoft Travel

In the last few years (and especially after the pandemic), travel trends have dramatically shifted and multiple studies prove it. TripAdvisor‘s “Travel in 2022: A Look Ahead” Report. Moreover, half of Gen Z respondents said they want to get out of their comfort zone and crave a sense of risk and excitement while traveling.

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Email Marketing Software in the Travel Industry: Benefits, Challenges, and Success Stories

AltexSoft Travel

Last year, the clear path the travel industry once had was swept away. This was largely due to the COVID-19 pandemic uprooting the status quo for both international and domestic travel. This article will explain how email marketing software manages to produce winning campaigns for travel enterprises. Personalization.

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The Definitive Guide to Event Registration 2024

Stova

Maybe you'd like to automate registration to save time or have an integrated mobile app. On top of your internet research and website skimming, check out popular review sites like G2 and Capterra and take note of what others are saying about a potential supplier's user-friendliness, support, and how long they've worked together.

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Metasearch in Hospitality: an Overview of Hotel Search Engines

AltexSoft Travel

Listing your property in metasearch websites and investing in a marketing campaign can help increase visibility and attract more direct bookings. In the hospitality industry, it means that the hotels’ inventory, rates, and availability are pulled from their own websites and/or OTAs they work with and displayed in one place.

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Tour Operator Software: Itinerary Creator, Booking Engine, and Other Handy Technologies

AltexSoft Travel

Thomas Cook, an iconic travel company from the UK, is believed to be the first tour operator. For the record, the business developed into a global company operating its airline and dealing with multi-million revenue streams, went through a compulsory liquidation in 2019, and was relaunched as an online-only travel agency in 2020.

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