Remove Automation Remove Marketing Remove Publishing Remove SEO
article thumbnail

How to Successfully Market Your Next Event

Smart Meetings

Creative event marketing is the easiest way to increase the number of people who eventually attend your meeting—directly contributing to the bottom line. Marketing content can be divided into three types: earned media, owned media and paid media. Earned media refers to content others publish or share about you.

SEO 198
article thumbnail

Marketing Conferences: The #1 Marketing Events Guide in 2024

Bizzaboo

Attending conferences is one of the best ways to stay ahead in the ever-changing marketing industry. Learn from thought leaders at successful brands, discover new tools, and get to know your colleagues at these 2024 marketing events. Product Marketing Summit Chicago 2023 11/15/23 Chicago, IL Nov.

Marketing 105
MICE professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Increase Event Attendance by Increasing Web Traffic

Convene by PCMA

A quality website that provides your audience with key attributes that bring them back often will serve another function: marketing your events. For adherents of the “create once, publish everywhere” school of thought, this strategy is indispensable. These practices even work in favor of your SEO goals.

Website 111
article thumbnail

Website Localization in Travel: Key Aspects and Best Practices

AltexSoft Travel

We’ve touched on the topic of website localization earlier, and in this article, we want to dive deeper into the technicalities of an adaptation process and share our experience of adjusting travel platforms to foreign markets. Besides, all the link building strategies and SEO efforts of the main domain are applied to all the subdirectories.

Website 52
article thumbnail

How content accuracy and consistency impacts revenue: A Q&A with Fred Bean

Leonardo

To share more about this important facet of hotel digital marketing, we talked to our partner Fred Bean, founder of HotelPORT, about how we’re working together to help hotel brands solve distribution challenges. From there, the solution grew into the automated system that pulls data from major channels into one visual dashboard.

article thumbnail

32 Must-have Event Management Software Features

Bizzaboo

The primary goal of conference management software is to simplify the event planning process by automating manual tasks, organizing event details, and providing actionable insights through data analytics. Bizzabo offers simplified and automated workflows with responsive updating, enabling event teams to work more efficiently.

article thumbnail

Metasearch in Hospitality: an Overview of Hotel Search Engines

AltexSoft Travel

Listing your property in metasearch websites and investing in a marketing campaign can help increase visibility and attract more direct bookings. The main task of such platforms is to present the maximum number of options available on the market, so that a user can compare them and make an informed choice. How metasearch engines work.