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The Ultimate Guide To Event Marketing Attribution and Measuring Event ROI

Bizzaboo

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.

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PCMA’s Big Bet on Presidential Visit Paid Off

Smart Meetings

He suggested that one way to add value in the future will be to provide the human touch missing from an automated world. “In “Asia-Pacific and Latin America, we’re just scratching the surface is that surface and all those markets,” he said. PCMA has become a house of brands,” he said.

MICE professionals

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Everything You Need to Know About Event Scheduling Software

Bizzaboo

To deliver a stellar attendee and sponsor experience, hit event goals, and prove ROI, event teams need powerful event scheduling software with a centralized platform for coordinating dates, venues, schedules, and participant details. What is Event Scheduling Software?

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9 ChatGPT Alternatives for Event Professionals

Bizzaboo

Since there are only so many hours in the day, many event teams are turning to generative AI tools like ChatGPT to expedite the event planning, marketing, and content creation processes. ChatGPT has generated a ton of buzz over the last several months, but it’s not the only generative AI tool on the market.

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The Top 10 Questions to Ask When Buying Event Management Software

Endless Events

Welcome to the golden age of event technology! Back in the dark ages, event marketers had a slim handful of solutions to choose from. The result was that it was difficult to find event management software that fits like a glove. Does the platform in question integrate with marketing automation or CRM platforms?

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Everything You Need to Know About Event Scheduling Software

Bizzaboo

To deliver a stellar attendee and sponsor experience, hit event goals, and prove ROI, event teams need powerful event scheduling software with a centralized platform for coordinating dates, venues, schedules, and participant details. What is Event Scheduling Software?

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‘Great Leadership Starts with Self-Leadership’: How Middle Managers Fit in the Events Industry

Convene by PCMA

By investing in the development of middle managers, companies in the business events industry can enhance their adaptability, improve team engagement, and significantly boost event outcomes through better execution and innovation. AI presents a fascinating paradox for middle managers; it is both a disruptor and an enabler.