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Bizzabo named a Leader in 2024 Gartner® Magic Quadrant™ for Event Technology Platforms

Bizzaboo

Bizzabo has been named a Leader in the 2024 Gartner® Magic Quadrant™ for Event Technology Platforms. Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences.

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Event Technology: The Ultimate Guide for 2024

Bizzaboo

Welcome to the 2024 event technology guide! Not sure you need event technology? Consider this data from our State of in-person B2B conferences report : 68.9% of organizers say event software has a major impact on the success of their events 67.4% What is event technology? Think again!

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Bizzabo named a Leader in 2024 Gartner® Magic Quadrant™ for Event Technology Platforms

Bizzaboo

Bizzabo has been named a Leader in the 2024 Gartner® Magic Quadrant™ for Event Technology Platforms. Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences.

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How 8 Event Marketers Are Using AI Now

Convene by PCMA

These actions can continue through the customer journey, with gen AI automating lead-nurturing campaigns based on evolving customer patterns.” Kimberly Hardcastle-Geddes is chief marketing strategist at mdg , a Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

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The Top US and Canadian Event Management Agencies for 2024

Bizzaboo

Looking for an event or experiential marketing agency in 2024? Check out this comprehensive list of the best event agencies in the United States and Canada. According to The state of in-person B2B conferences report , 80.4% Their unrivaled marketplace in B2B travel provides exceptional choice, value, and experiences.

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Tips for Effectively Switching Event Management Software Vendors

Bizzaboo

Top 6 Reasons To Switch Event Management Software In our fast-changing digital world, event management is also trying to be as innovative and efficient as possible. Bizzabo’s 2023 State of in-person B2B conferences report revealed that 67.4% Event Organizer State of in-person B2B conferences report 2023 4.

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3 Steps to Proving the Value of Trade Show Marketing

Stova

Historically, trade shows and other in-person events have taken up the biggest piece of the B2B marketing budget. However, according to research by Forrester, only 18% of event technology providers say their clients can measure their return on investment (ROI). The good news: Technology is available to lend a hand.