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Is AI the Next Great Tool for B2B Sales?

Gavel International

Reading Time: 6 minutes If you work in business-to-business (B2B) sales, chances are good that you have used, or at least encountered some form of artificial intelligence (AI) while doing your job. 64% of B2B marketers consider AI a valuable asset to their marketing and sales strategies. ( This is an area where AI offers benefits.

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Bizzabo named a Leader in 2024 Gartner® Magic Quadrant™ for Event Technology Platforms

Bizzaboo

Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. I’ve been very impressed with the time they take with a client and the attention we’ve received when we raise a question or issue. Truly great customer service.”

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Why Pain Points Are Essential for Creating Buyer Personas – and How to Identify Them

Gavel International

These are the types of questions to ask when creating buyer personas, especially for business-to-business (B2B) efforts. Business-to-business (B2B) pain points arise in their working life, not their personal life. Typically, these prospects must find a solution to the pressing problems to benefit their organization in some way.

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Bizzabo named a Leader in 2024 Gartner® Magic Quadrant™ for Event Technology Platforms

Bizzaboo

Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. I’ve been very impressed with the time they take with a client and the attention we’ve received when we raise a question or issue. Truly great customer service.”

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Navigating Sales Pipelines: Preventing Lead Abandonment and Speeding Up Sales Cycles – Part 1of 3

Gavel International

Did the prospect choose a different solution? Was the prospect really as qualified as I thought they were? Salespeople have a great deal to juggle: finding new opportunities, qualifying these prospects, building relationships, and keeping current customers engaged. Enhance Prospecting and Qualifying Skills.

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7 Ways to Create Immersive Mobile Event App Experiences

Stova

Event apps also power registration, communications, lead retrieval, engagement, reporting, and more to enhance the experience for all participants. Events historically take the largest slice of the annual B2B marketing budget. They provide up-to-the-date information. What features should you include in your app?

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The Top US and Canadian Event Management Agencies for 2024

Bizzaboo

According to The state of in-person B2B conferences report , 80.4% American Express Global Business Travel New York, NY American Express Global Business Travel (Amex GBT) stands as the world’s premier B2B travel platform, offering software and services to oversee travel, expenses, and meetings/events for companies globally.