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Registration Is Down and It’s Almost Show Time?

Convene by PCMA

For example, if we see low registration numbers among event alumni, we may deploy targeted communications highlighting how the event has been enhanced from previous years, including new features, planned product launches, and first-time speakers. Or experimenting with SMS (texting) as a means of promoting a one-day flash sale.

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11 Actionable Virtual Event Marketing Ideas

Endless Events

Every person involved from the planning side should share their own take through their channels in order to create a sense of unity, promote loyalty, and foster connections. Create A Facebook Event & Promote It. You can also get in touch with your audience before, and further develop that sense of community that is so paramount.

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Your Complete Guide To PR For Events

Eventtia

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. PR is a vital part of event promotion. Promote your event on social media.

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International Marketing in a Post-Pandemic World

Convene by PCMA

The pandemic slump is a thing of the past, even when it comes to international audiences. But that doesn’t mean markets, messages, and promotional approaches should be the same as they were four years ago. As a result, the markets organizers are prioritizing and how they’re reaching audiences are changing.

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How to Use Social Proof to Market Your Event

Convene by PCMA

Industry luminaries are often thought of when creating speaker lineups and influencer marketing. Leveraging partner-in-promotion tactics, like scripted posts and images that make it easy for speakers, exhibitors, and even other attendees to promote their presence at your event, can also lead to more conversions.

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8 Ways to Leverage Marketing Strategies to Boost Event Registration

Stova

Identify Your Target Audience Before diving into marketing tactics, identify and understand your target audience. This information will guide your marketing efforts and enable you to craft compelling messages that resonate with your audience. Then, outline the strategies and tactics you will employ to achieve those goals.

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5 Tips for Selling Your Event’s Host Destination

Convene by PCMA

When it comes to event marketing, it’s always been not just who and what that matters, but where — and since the pandemic, the destination plays an even larger role in attracting an audience. The C2C program also can help facilitate finding local industry expert speakers. Tell us more about your audience,” Ortale said.

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