Advanced Travel and Tourism

OCTOBER 21, 2021

There are pros of both SEO and SEM, and the main similarity is that both require keyword research to determine what the target audience is searching for. Each step usually goes something like this: Decide which product or service you wish to advertise. Using an SEM Strategy. Get clear on the type(s) of travelers you want to target.

Audience 233

Audience SEO Advertising Social Media 233

Eventtia

MAY 16, 2022

Launching a new product is a momentous occasion for any company. You’ve spent months fine-tuning prototypes, the launch strategy and the product road map. Now it’s time to let the world know about it which in other words means, it’s time to start planning an online event. You want to get people excited about your product.

Online 62

Online Production Event Planning Social Media 62

Endless Events

JANUARY 11, 2018

How to improve audience engagement? Try these six audience engagement techniques at your next event. It takes ages for the microphone to be passed from audience member to audience member while everyone waits in awkward silence for the next question. Nothing can show your product better than a demonstration.

Audience 306

Audience Social Media Speakers Events 306

Social Tables

JUNE 8, 2022

Audience engagement plays a significant role in the success of any event. Whether in-person or online, event organizers want attendees to pay attention and participate. In fact, more than 80% of marketing professionals believe that audience engagement is a key indicator of an event’s success. Understand your audience.

Audience 149

Audience Attendee Speakers Virtual Events 149

Smart Meetings

MARCH 18, 2024

Over the course of these two days, in addition to its expo floor where more than 200 CEA exhibitors showcased their products, the event highlighted four large-scale topics through its breakout sessions (or “tracks”): the grower track, planning and operations track, cultivating possibilities track and cannabis track.

Regulations 257

Regulations Retail Events Certification 257

Eventtia

OCTOBER 10, 2023

Online registration software is a cloud-based solution that allows organizers to manage the entire event registration process from start to finish. Professionals can use this solution to host a wide range of events, from retail workshops or fireside chats to large conferences and product launches. The short answer is “No.”

Registration 118

Registration Online Automation Platform 118

Motivation Excellence

APRIL 22, 2019

Don’t leave video out of your marketing mix because, according to Forbes Magazine , video now accounts for up to 74% of all online traffic. It’s proven that video is shared more often than any other type of online content. Video will allow you to tell a more authentic story about your organization, products, and people.

Audience 130

Audience Online Communications Communications 130

Stova

APRIL 16, 2021

The rise of innovation with v irtual events brings an interesting side effect: It ha s reset audience expectations of what online event programming should be. Audiences have come to expect relevant, informative, TV -quality programming at virtual and hybrid events.

Production 98

Production Virtual Events Audience Events 98

Smart Meetings

MAY 23, 2022

Now we’re onto the next challenge: making the virtual event a great online experience. Cut the Quality and You’ll Cut Your audience. You need to invest in a platform that supports high-quality broadcast video, and you need skilled professionals who can design compelling content to keep your audience engaged.

Virtual Events 280

Virtual Events Planner Audience Events 280

Conferences that Work

AUGUST 30, 2021

The Association for the Sciences of Limnology and Oceanography (ASLO) has published some useful lessons learned from organizing six online scientific meetings during the COVID-19 pandemic. Online meetings improve access and attendance. Online events make it easier for them to attend. Online platforms and tools used.

Online 118

Online Meeting Conference Platform 118

Bizzaboo

FEBRUARY 15, 2023

Fortunately, virtual event management software has rapidly evolved to help event organizers like you host unique online experiences that not only help you achieve your goals but can also entertain and delight your attendees. Virtual Improv An improv troupe offers a fun way to engage your attendees at online events.

Virtual Events 86

Virtual Events Online Sponsors Events 86

ADMEI

MAY 15, 2024

Learning how to design a booth for an exhibition helps DMCs maximize their presence at trade shows and connect with the right audience. 4 Strategies to Elevate Your Trade Show Exhibition Booth ROI Prepare with your audience in mind. Incorporate an interactive element like a quiz, a demonstration, or a product sample.

Trade Show 227

Trade Show Destination Management Rehearsal Audience 227

Smart Meetings

FEBRUARY 22, 2022

Hybrid events—whether they are conferences, expos or training courses—are meetings that can be accessed in person at a physical location, or remotely via an online platform. Don’t pour your efforts into an excellent script only to neglect the production process! Make audience input easy. Don’t try to replicate in-person events.

Social Media 246

Social Media Remote Online Audience 246

Endless Events

MARCH 29, 2021

How can we bridge the gap between the virtual and the in-person audience? But we are getting ahead of ourselves – tune in and learn what else our lovely hosts have to say about hybrid audience engagement and interactions between the two audiences. You bring that in and you let the people who are online use that as well.

Attendee 358

Attendee Audience Online Events 358

ADMEI

MAY 8, 2024

Learning how to design a booth for an exhibition helps DMCs maximize their presence at trade shows and connect with the right audience. 4 Strategies to Elevate Your Trade Show Exhibition Booth ROI Prepare with your audience in mind. Incorporate an interactive element like a quiz, a demonstration, or a product sample.

Trade Show 222

Trade Show Destination Management Rehearsal Audience 222

Endless Events

JUNE 15, 2022

Additionally, they are much more likely to spend money on experiences rather than products. The job of an experiential marketer is to make that experience unforgettable and enjoyable, prompting the customer to develop an emotional bond with the product or brand. Give them a chance to try your product or interact with it tangibly.

Marketing 296

Marketing Marketing Audience Social Media 296

Endless Events

JUNE 10, 2022

Survey Your Audience To Get Post-Event Feedback. It’s the fuel you’ll need to improve your future events, as well as a way to maintain a connection with your audience. The fastest and easiest way to survey your audience is during the event itself. Did we promote to the right audience for the event?

Meeting 348

Meeting Sponsors Audience Events 348

Motivation Excellence

FEBRUARY 13, 2024

If you’re a business, your customers are searching for you online too. The data is compelling: 9 out of 10 people will look up a new business online before visiting ; 1 in 4 consumers are very unlikely to visit a business that doesn’t have an online presence.” Don’t be afraid to get vulnerable or use humor.

Social Media 171

Social Media Online Fashion Website 171

Endless Events

NOVEMBER 15, 2022

More events with more events mean more food, room blocks, entertainment, production equipment, and travel – and those all cost extra money. Higher Event Production Costs & Standards. Event production costs, too, have increased since the pandemic. The Rise of Energy Costs . The Prices of Raw Materials.

Event Technology 306

Event Technology Events Production Technology 306

Smart Meetings

MAY 20, 2022

While virtual technology helped preserve and grow the events industry throughout the pandemic, hybrid events have become a contentious issue among event leaders, especially as we “reincorporate in-person audiences in our meetings,” as Krueger describes where we are in the process. You know, the lights, the green screen, the whole nine yards.

Platform 265

Platform Technology Technology Event Apps 265

Smart Meetings

SEPTEMBER 23, 2021

Know your audience. Make sure it stays true to audience needs. If infections spike and you need to cancel your in-person event, you’ll still have valuable digital content to share with your audience. A good hybrid strategy also expands audience reach and event lifecycle. How do you keep virtual audiences engaged?

Speakers 246

Speakers Audience Registration Attendee 246

Smart Meetings

JULY 12, 2022

While creating opportunities for virtual and in-person attendees to interact with each other has been a hurdle for some event organizers, contests, such as trivia, allow both audiences to compete together for actual prizes. “It Polls and surveys can be conducted easily online with the results displayed to both audiences.

Meeting 246

Meeting Panel Attendee Online 246

Smart Meetings

APRIL 15, 2022

Out of necessity, we mastered snazzy new ways to connect, play games, exercise, entertain, make lunch/dinner/drinks and build things through platforms online. Offering a hybrid format for your meetings and events may: Bring you more attendees, as well as greater community engagement between and with the virtual and in-person audiences.

Registration 307

Registration Platform Attendee Audience 307

Endless Events

MARCH 15, 2021

The online experience could never replace that. They haven’t spent a lot of energy on online events until they had to. Now, all of a sudden, they’re putting a lot of energy into online events and that’s really the catalyst. “There’s still going to be a lot in the online world.

Event Apps 317

Event Apps Platform Virtual Events Online 317

Endless Events

MARCH 24, 2022

We’ve outlined 77 event KPIs and divided them into eight major groups: general and attendee event KPIs , financial event KPIs , marketing KPIs , audience engagement KPIs , presenter KPIs , sponsorship and tradeshow KPIs , event networking KPIs , community KPIs. Event platforms have transformed how we measure audience engagement KPIs.

Platform 334

Platform Sponsors Events Registration 334

Smart Meetings

OCTOBER 19, 2023

Providing a platform for ongoing communication, such as a dedicated online community or newsletter, can help keep the event relevant throughout the year. You can take a similar approach here with roundtables, online communities, newsletters and more. Resilience in event planning means being open to innovation and adaptation.

Sponsors 243

Sponsors Events Communications Communications 243

Dana Communications

MARCH 28, 2022

You can showcase different products, settings or experiences. Customers can familiarize themselves faster by listening to a brand demonstrate or share their product, and it also helps put themselves squarely in the shoes of the presenter. It’s Adaptable to Audiences. It’s Authentic. It’s Accessible.

Marketing 211

Marketing Marketing Social Media Manufacturing 211

Traveler's Q

NOVEMBER 30, 2023

Why Use VR at Your Event Gone are the days when events were limited to a physical location; with VR, events can reach global audiences. From product launches to brand activations, VR is being used to create engaging and interactive environments that allow attendees to explore and interact with the brand in new and exciting ways.

Audience 130

Audience Platform Technology Technology 130

Advanced Travel and Tourism

JULY 7, 2021

According to a survey from Wyzowl , people are watching online videos for an average of 16 hours per week. We also know that people are twice as likely to share something online if it includes video. . Whether they know the brand well or not, most online users are drawn to video content more than other mediums. Chromecast.

Marketing 246

Marketing Marketing Social Media Advertising 246

Social Tables

JUNE 1, 2023

Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance. We review event marketing ideas designed to help planners and marketers craft better content, reach a wider audience, and increase event attendance.

Event Marketing 148

Event Marketing Marketing Marketing Social Media 148

Endless Events

APRIL 26, 2021

Given enough money, this product is going to take off to the point where they not only make that money back, but make a lot more money off of it. A lot of times when we’re sitting here thinking that the events industry is getting a lot of attention, it never trickles down to production companies or planners.”

Platform 368

Platform Event Apps Registration Online 368

Endless Events

MAY 18, 2020

You can create a podcast that features your audience, speakers, and sponsors as a new way to sell sponsorship slots and stay relevant. We break down each step of creating a podcast along the way so that you can use podcasting as a new revenue stream for events and offer even more value to your audience. A great solution? Don’t worry.

Sponsors 367

Sponsors Publishing Virtual Events Audience 367

Convene by PCMA

OCTOBER 7, 2021

This community, Henshall told Convene , was “born out of a desire — and really a responsibility — to rethink how we design experiences for our audiences at Google. They’re inspiring us to examine new “rules of engagement,” online citizenship, and healthy technosocial norms. What kind of framework has been created for Xi?

Production 98

Production Events Technology Technology 98

Advanced Travel and Tourism

FEBRUARY 2, 2024

Audience Targeting Digital marketing offers a more targeted approach to reaching potential voters, allowing campaigns to tailor their messaging based on demographics, interests, and behaviors. Non-political advertisers can also benefit from this targeting ability, as they can refine their ads to reach specific audiences and demographics.

Marketing 204

Marketing Marketing Advertising Audience 204

Endless Events

OCTOBER 11, 2022

That might mean seeking out sponsorships from an email marketing company or a CRM because they offer tools your audience uses. . Brand awareness and product mentions are nice, but sponsors want an idea of how this sponsorship benefits them. . Audience demographics and attendance figures. Financial ROI. Engagement metrics.

Sponsors 296

Sponsors Social Media Events Online 296

Endless Events

JUNE 1, 2020

As we discussed in our article about virtual attendee engagement , low-quality content and unprepared speakers are a sure way to drive the audience away. This, of course, will depend on the capabilities of your platform, which is why we advise you to work with a virtual event production company. Incorporate Sponsored Q&A Sessions.

Virtual Events 351

Virtual Events Sponsors Event Apps Events 351

Endless Events

AUGUST 24, 2021

As the industry pivoted to virtual events, virtual audience engagement became one of the most talked-about challenges. And most importantly for this podcast, he is the founder and CEO of Shindig , a virtual conference, event, and meeting platform that has mastered the art of online engagement. We can achieve miracles online!

Virtual Events 334

Virtual Events Events Online Networking 334