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How to Use Social Proof to Market Your Event

Convene by PCMA

Highlight the organization behind your show and any societies or affiliated associations involved with it. Benefits Over Features Convertize, a company that helps marketers increase sales from their websites using consumer psychology, points out in a blog post that customers care more about benefits than they do about features.

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Experiential Travel Explained: Players, Distribution Landscape, and Opportunities

AltexSoft Travel

They distribute their products to OTAs, DMCs, or other operators, list them on marketplaces, or sell directly to travelers (in the office or via website). Inventory is either sold directly to travelers or through resellers like OTAs and affiliate partners. Then, it’s resold on a markup or commission basis via their own websites.

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MICE professionals

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Closed User Groups in Travel: Benefits, Examples, and Best Practices to Enable a CUG Strategy

AltexSoft Travel

In this blog post, we’ll show you how to implement and take advantage of a closed user group strategy. Some common preconditions to become a member of a CUG include: membership in a specific organization or affiliation (e.g., That’s where closed user groups come in. What is a closed user group?

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Email Marketing Software in the Travel Industry: Benefits, Challenges, and Success Stories

AltexSoft Travel

Thanks to website cookies, collecting feedback and reviews, and providing opt-in preferences, marketers can create a unique personalized experience and build strong relationships with travelers. Marketers are under pressure to streamline processes to not waste resources that they can use for media spending to beat out their competitors.

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How To Write a Speaker Bio for a Conference (With Examples)

Bizzaboo

By populating your event website with speaker bios, you can showcase your event’s content caliber while creating interest and engagement. Once speaker bios are live, you can repurpose this content — for example, by creating graphics, sharing them on social media, and tagging the speakers. CEO of Acme Corp.) CEO of Acme Corp.)

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Booking.com Partnership and Affiliate Programs: Extranet, Pulse App, BookingSuite, Demand API, and Connectivity APIs

AltexSoft Travel

Booking.com offers solutions for: OTAs and destination websites, hotel channel managers, property owners, affiliates like travel bloggers and media outlets. If you’re an OTA or a destination website , scroll down to the Demand API. Demand API for booking websites. Hotel Booking Systems. The current 2.5

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Airline Marketing and Advertising Use Cases from American Airlines, Ryanair, Air France, and Others

AltexSoft Travel

But, it does a big difference on how airlines sell their flights: via a direct channel (reservation on *airline* website/app), or via a distributor. That became possible via NDC APIs offered by airlines, to connect with their inventory, source flight information, and book without redirecting to its website. A list of airline members.

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