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6 Trade Show Marketing Strategies to Skyrocket Leads and Conversions

Stova

Trade shows are back and better than ever. Today’s shows mix in-person and virtual formats, creating exciting opportunities to win over new customers. This article explains how to create a trade show marketing plan that drives traffic, leads, and conversions sky-high in 2023. Step 1: Set goals.

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Top 4 Selection Criteria for Event Technology in 2023

Stova

Read on to learn how to leverage technology to bypass the hurdles and thrive in 2023 and beyond. #1. Deliver the magic of television-quality productions to live, pre-recorded, and mixed-format events. Next-level mobile event apps drive meaningful connections. Encourage attendees to start networking early through the app.

MICE professionals

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Bizzabo Announces Launch of Klik Experiential Wearable Event Technology

Bizzaboo

At the end of September 2022, we announced that the number of in-person events on Bizzabo’s Event Experience Operating System increased by almost 724% between January and September of 2022 alone. This is an enthusiastic signal of the industry’s readiness to return to conferences, trade shows, and other large networking gatherings. .

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The Ultimate Guide to Event Sponsorship for 2023 and Beyond

Bizzaboo

The numbers don’t lie: Businesses continue to increase their event investments. In fact, 97% of marketers believe that events are the most effective channel for driving business outcomes. But let’s talk about the elephant on the trade show floor: sponsorship and sponsor ROI. 5 Ways To Find the Right Event Sponsors.

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Future of Networking: 5 Ways to Drive Stellar Connections among Attendees in 2024

Stova

Networking is now the main driver of in-person event success. Industry expert Julius Solaris highlighted the “new rules of event networking” on LinkedIn in June 2023. Connection is the name of the event game in the ‘20s,” he said. Pro Tips For big annual trade shows and conferences, facilitate pre-event networking online.

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3 Trends for the Future: Amplifying Diverse Creators, Ritualistic Apps, The Artisan Wave

Convene by PCMA

The Future 100: 2023 ,” creative agency, consultancy, and technology company Wunderman Thompson’s annual forecast, identifies 100 trends across industries — from culture to technology to travel and hospitality — that will shape the way we live and work this year and beyond.

Trends 98
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The Ultimate Sustainable Event Management and Planning Checklist

Bizzaboo

Now more than ever, sustainability is top of mind for event planners because it’s a top priority for event attendees. It doesn’t matter if you’re hosting a team summit, client meet-and-greet, or large trade show — attendees want to participate in events prioritizing a safe, healthy planet. 1 priority, and 31.2%