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SIAL America 2023 Kicks Off in Las Vegas

Smart Meetings

Exhibitors, industry professionals and other attendees will meet at the second annual SIAL America 2023 , organized by Emerald X at Las Vegas Convention Center (LVCC) to showcase food and beverage categories that are key to retailers, wholesalers, food service companies and distributors. “We Importers and exporters from the U.S.,

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How Marketers Use Data to Create More Successful Events

Convene by PCMA

In the Convene Live: “ From Stats to Stories — Making Event Data Work for You ” session at Convening Leaders 2023, Joe Colangelo, founder of event data company Bear Analytics, shared the challenges event organizers are facing when it comes to figuring out how to make data work for them. Michelle Russell is editor in chief of Convene.

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Sheep View: How The Faroe Islands Created a Tourism Sensation On A Shoestring Budget

Crowdriff

Soon after major international media outlets began following the story of the underdog nation fighting for its place on the map. “We Sheep is something we had in our destination, that told the whole story. You should focus on something unique about your destination, and then it’s just planning, planning, planning,” she said.

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Harnessing Momentum: How Marriott is Helping Meeting Profs Lead Events Forward

Smart Meetings

The initiative guides Marriott’s lofty goals to cut food waste in half, have 100% of its portfolio sustainably certified, responsibly source 95% of its top 10 priority categories and minimize overall landfill waste by 45% by the year 2025. Read More : How a Storied F&B Kitchen Went Halal to Accommodate Allies. “I

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Travel Fraud Protection: Key Types of Travel Scam, Protective Measures, and Software to Consider

AltexSoft Travel

This quarter [2021], as countries began to open up more from their COVID-19 lockdowns and travel and other leisure activities became more mainstream, fraudsters clearly made this industry a top target.”. The latest estimates by IATA show airlines alone lose a minimum of $1 billion annually because of payment fraud.

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40 Outstanding Event Industry Blogs to Follow

Endless Events

Quick question: What’s one of the best ways to stay on top of industry trends and ideas? You’ll find this list separated into categories to help you quickly identify what might be of most interest to you. But, please keep in mind that no blog is restricted solely to that category – it just represents one of the main focuses.

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A Marketer’s Ultimate Guide to User-Generated Content (UGC)

Crowdriff

User-generated content is a shining beacon of light for marketers, because it falls into the category of earned media. Every brand has its own story, and promises something to its target audience. Here are 3 great examples of UGC marketing campaigns: 1 | User-generated content for video: Destination Canada’s Found in Canada.