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Wellness Tourism: the pandemic’s gift to the market

Interface Tourism Spain

Wellness Tourism: the pandemic’s gift to the market. Covid-19 has had a p rofound impact on worldwide society in every sense, especially on traveller preferences in their destination decision- making. As a result, many travellers have factored in wellness and health-related options in their destination choice.

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Digital nomads: a new way of understanding work and travel

Interface Tourism Spain

Digital nomads: a new way of understanding work and travel All the news Back to newsroom A digital nomad is defined as a person who, thanks to the use of the Internet, works remotely from anywhere on the planet. These communities represent a meeting point for these people , where they can relate, network and create events.

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A Destination and Tourism Business’s Guide to Working with Digital Influencers

Tourism eSchool

Word of mouth is one of the most trusted forms of advertising for a tourism brand, as it relates to influencing the behaviours of potential customers. The concept of word of mouth as a marketing tactic is not new, however, the dynamic of word of mouth marketing has been greatly empowered through the rise of social media.

Tourism 52
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Experiential Travel Explained: Players, Distribution Landscape, and Opportunities

AltexSoft Travel

In the last few years (and especially after the pandemic), travel trends have dramatically shifted and multiple studies prove it. TripAdvisor‘s “Travel in 2022: A Look Ahead” Report. Moreover, half of Gen Z respondents said they want to get out of their comfort zone and crave a sense of risk and excitement while traveling.

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Storytelling and Digital Destination Marketing – Why is it Important and What to Consider

Solimar International

Travel storytelling must be at the heart of any digital destination marketing strategy. This blog post will elaborate on why storytelling matters, and provide information as to what a DMO should consider when incorporating travel storytelling into their overall digital marketing strategy. Travel Storytelling and Destination Marketing.

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User-Generated Content Rights: Top FAQs From Marketers

Crowdriff

After all, different regions have different laws, and different social networks have different terms. Q: Do I need to ask permission to post user-generated photos on my website? Because of copyright , a user retains the rights to whatever they post on social media. A: It depends. Using the photo in digital or print ads.

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How to Apply Jay Baer’s “Talk Triggers” to Your Tourism Marketing Strategy

Crowdriff

This idea really struck us as fresh and relevant – which is why we wrote up this recap of his talk, along with some ideas on what it means to apply this concept to your own tourism marketing strategy. This fun weekly tradition sparks conversation on social media and beyond – and gives guests another reason to look forward to Fridays.

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