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How Marketers Use Data to Create More Successful Events

Convene by PCMA

Oftentimes you go to a website, you look through 200 sessions and you’re the search engine — the person. So do you have command enough of your information to be able to say, and I’ll make this up in a trade-show context, the average 20 X 20 [booth] gets an average of 100 leads over the course of three days.

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3 Trends for the Future: Amplifying Diverse Creators, Ritualistic Apps, The Artisan Wave

Convene by PCMA

For Convene ’s upcoming March/April issue, I wrote about a new training and mentorship program in the F&B sector of consumer packed goods called “(included) ACCESS” that helps minority-owned brands navigate trade shows, where meeting a retail buyer potentially can lead to distribution deals and success.

Trends 98
MICE professionals

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AIME Marks A 30-Year Milestone At The Opening

Travel Daily Media

Just as the Australian Open is the first tennis grand slam of the year, AIME is the first international trade show of the business events sector and now the top business events trade show in the Asia-Pacific region. Not only are hotel rooms, restaurants, and retail establishments in high demand, but so is rural tourism.”

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The 25 Best San Francisco Venues for Your Next Conference

Bizzaboo

With in-house catering and audio-visual production by their partners, Madrone Studios, The Village is well-equipped to host artistic showcases, live performances, corporate events, private parties, and more. Event planners can access full-service event production, professional light and sound equipment, and custom menu options.

Venue 102
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COVID-19 Immediate Response Action Plan for Tourism Businesses

Tourism eSchool

If your business can, sell your product/experience/service online. Products and Retail. For those businesses relying heavily on international visitors, look at how you can innovate + pivot your current business assets to deliver a product/experience for very local travellers? This includes: Wine and Food. Gift Vouchers.

Tourism 97
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The 25 Best Event Venues in San Francisco

Bizzaboo

With in-house catering and audio-visual production by their partners, Madrone Studios, The Village is well-equipped to host artistic showcases, live performances, corporate events, private parties, and more. Event planners can access full-service event production, professional light and sound equipment, and custom menu options.

Venue 52
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20 Outstanding Examples of Experiential Marketing

Bizzaboo

Activities and kiosks at trade shows. Brand affinity and loyalty: People purchase products based on their emotions—building positive experiences moves them closer to conversion. Offer a way for prospects to try your product: Not all channels let prospects touch, feel, or taste products. Samplings or demos.

Marketing 105