Convene by PCMA

FEBRUARY 7, 2024

Yes to all of the above, according to Kimberly Hardcastle-Geddes, CEM, president of the marketing and public relations firm, mdg, who offered 20 real-world examples of personalization in her presentation, “ Facilitating Curated Event Experiences: How Thinking Small Delivers Big Returns ,” at Convening Leaders 2024. Humanize your brand.

Attendee 116

Attendee Trade Show Registration Certification 116

Convene by PCMA

MARCH 6, 2024

I was a Public Relations major at university and while I enjoyed learning how to promote various clients and products, I found that I was more interested in learning about events. After graduation, I began working as an operations coordinator for a trade-show company called Emerald Expositions.

Public Relations 52

Public Relations Trade Show Promotion Management 52

Convene by PCMA

JANUARY 8, 2024

(Whatever Media Group) From Netflix recommendations to targeted emails, “we live in a world of mass personalization,” said Kimberly Hardcastle-Geddes, CEM, president of mdg, a marketing and public relations firm specializing in B2B events. It can be done in a variety of ways for a variety of reasons,” Hardcastle-Geddes explained.

Trade Show 52

Trade Show Registration Public Relations B2B 52

Endless Events

MARCH 24, 2020

Mark is the VP of Marketing of Digital Monitoring Products (DMP). This is the show where you bring out all your new products”, explains Mark. “And the public relations before a trade show nowadays you can’t just drop it on the day of the trade show, they’ll never be seen.

Trade Show 239

Trade Show Rehearsal Platform Events 239

Convene by PCMA

JANUARY 19, 2023

With the return of in-person trade shows and conferences, event marketers got back to doing what they love — bringing people together for inspiring, educational, and productive experiences. Have you made resolutions for your 2023 event planning? We’re looking forward to doing more of the same in 2023, but with a fresh outlook.

Event Marketing 98

Event Marketing Marketing Marketing B2B 98

Convene by PCMA

NOVEMBER 6, 2023

Events play a critical role in many companies’ marketing mix — giving them exposure for their brands, launching new products, and meeting with buyers. To do this, we’re going to have to think beyond the traditional model and learn to say “yes” more often than we say, “That’s not how it’s done at a trade show.”

Marketing 59

Marketing Marketing Public Relations B2B 59

Convene by PCMA

MAY 19, 2023

Bread-and-butter industry terms such as “trade show,” “exhibits/exhibitors,” “education” and “booths.” Will your attendees be more excited to explore hot new products or visit the exhibit hall ? Will your attendees be more excited to explore hot new products or visit the exhibit hall ?

Event Marketing 59

Event Marketing Marketing Marketing B2B 59