Convene by PCMA

APRIL 30, 2024

She used her Grammy acceptance speech as well as social-media teasers and snippets of her music to get fans excited about her upcoming album. Similarly, event organizers can tease their audience with short clips, exclusive announcements, or a drip campaign to create buzz and build excitement. Embrace nostalgia.

Event Marketing 59

Event Marketing Marketing Marketing Social Media 59

Convene by PCMA

FEBRUARY 13, 2023

And that’s what makes social proof such an effective tool for marketers, including event marketers. Here are six ways to leverage this tried-and-true concept to convert attendee prospects: Bring in the experts (and celebrities). Highlight the organization behind your show and any societies or affiliated associations involved with it.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Convene by PCMA

DECEMBER 26, 2023

As such, I will leverage the power of in-market influencers in our international campaigns to effectively localize content, engage prospects, build brand equity and increase conversions. “I .” — Anjia Nicolaidis, group director, international strategy Today, an event brand is less about what we say it is and more about what others are saying.

Event Marketing 72

Event Marketing Marketing Marketing B2B 72

Convene by PCMA

APRIL 24, 2023

Our messaging needs to reassure prospects that “We hear you” — we know what trends are big in your industry or profession right now, what challenges you’re facing, or what advantages you’re looking to gain by attending this event. To tap into those motivations, we must first demonstrate that we know what they are.

Event Marketing 97

Event Marketing Marketing Marketing Prospect 97

Bizzaboo

APRIL 19, 2023

You could promote your event on social media, in industry publications, and through email marketing. Not being able to communicate the value proposition through your marketing efforts is a sign that the event content must be better organized and articulated. Create a compelling event message. What makes your event unique?

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

JANUARY 19, 2023

We may even discover new markets are emerging as the best prospects for growth in a given show cycle. “I Whether it’s streaming television, TikTok, or any of the many Twitter clones coming to social media, event marketers must continue to diversify their marketing mix to attract new attendees. “I What makes them tick?

Event Marketing 98

Event Marketing Marketing Marketing B2B 98

Stova

JUNE 30, 2023

While organizing a remarkable event is essential, effective marketing strategies play a vital role in maximizing attendance and creating buzz around your event. Craft compelling messages that highlight the benefits, educational opportunities, networking prospects, and any exclusive features your event offers.

Registration 52

Registration Marketing Marketing Social Media 52