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START Summit injects innovation into Europe’s startup conference scene

The MICE Blog

Fast forward to 2023, and START Summit attracted over 6,000 participants and featured 150+ speakers. Afterwards I spoke with Jan Bohe, Managing Director Communications and Chiara Britschgi, Head of Public Relations from START Global and here I share the insights with you. Gallen There are about 1,500 rooms in the city of St.

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8 Ways to Plan Face-to-Face Events for 2023

Convene by PCMA

He encourages organizers to thread networking opportunities throughout the event experience rather than confining them to networking lounges or receptions. Consumers today are making decisions based on a broad set of digital networks — but they’re not doing so in isolation. Technology must be executed with greater intention.

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Your Complete Guide To PR For Events

Eventtia

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. Build anticipation by leveraging event speakers and performers.

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All-Purpose Marketing for the International Baking Industry Exposition

Convene by PCMA

Each edition of the largest industry event in the Western Hemisphere, which brings together 23,000 participants from all segments of the grain-based foods industry, reflects the most current trends, highlights the latest innovations, attracts the hottest celebrity chefs, and features new competitions, education sessions, and demo areas.

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8 Ways to Leverage Marketing Strategies to Boost Event Registration

Stova

Your marketing plan should include a mix of online and offline tactics, such as email marketing, social media campaigns, influencer partnerships, content marketing, paid advertising, public relations, and community engagement. Create dedicated event pages or groups on platforms like Facebook, LinkedIn, and Twitter.

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8 Ways to Put Your Event Content to Work

Convene by PCMA

Invite speakers to be guest bloggers. For instance, California human resources association PIHRA invited speakers and sponsors of its 2022 California HR Conference, held in May in Anaheim, to write guest articles for PIHRA News, which resulted in several pieces that resonated with the audience, such as “Return to Work and COVID-19.”.

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Don’t Skimp on Images in Your Event Marketing During COVID Times

Convene by PCMA

Prospective attendees are more likely to identify with an event if they see other participants who look like them in attendance or on the speaker roster. We must be careful to avoid images of huge crowds, packed session rooms, people networking over buffet tables, and anything else that will exacerbate health and safety concerns.