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12 Steps for Creating a Great Event Marketing Plan 

Bizzaboo

Prospective registrants will want to know how they will benefit from attending the event, and the clearer their understanding, the more likely they will attend. Using video testimonials helps to further solidify the experience within the minds of prospective registrants.

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8 Reasons to Gather at In-Person Events

Convene by PCMA

If your exhibitors, sponsors, and stakeholders are expressing doubt that attendees will show, the following findings — based on Freeman’s Aug. Engaging/exploring with visitors” is the top reason attendees say they attend in-person events, followed closely by networking with both exhibitors and peers. 1 reason attendees wouldn’t attend.

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Your Complete Guide To PR For Events

Eventtia

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. Public relations works to generate positive buzz around your brand and events.

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The Top US and Canadian Event Management Agencies for 2024

Bizzaboo

Agency Location Description 160over90 New York, NY 160over90, an award-winning cultural marketing agency within the Endeavor network, boasts 800+ thinkers, doers, and makers globally. CMN Events — Cárdenas Marketing Network Chicago, IL CMN is at the heart of the multicultural Hispanic market. Want to see your event agency in this list?