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What Event Sponsors Want

Convene by PCMA

29, in a session Federbush co-presented with Jon Wolff, global events manager, sales and services group, Lenovo, for around 30 participants. Sponsors want cost-effective, transparent, new/unique sponsorship opportunities. That requires close collaboration between the sponsor and the organizer, he said.

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How Bad Was 2020? EIC Plans to Find Out

MeetingsNet

In partnership with Oxford Economics, EIC announced a new research initiative on March 16 that will quantify the global events industry’s economic impact and, for the first time, the total losses experienced in 2020 as a result of the Covid-19 pandemic. Articulate how meetings and events can be a catalyst for economic recovery.

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Event Strategy: The Guide for 2023 and Beyond

Bizzaboo

Here are some common goals you may want to include in your event strategy: Increasing brand awareness. Educating prospects. For instance, you may want to seamlessly send data from your event platform to Salesforce or HubSpot. In either scenario, having event software integrations will be essential. VP of Global Events.

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Do You Need a KPI Event Playbook?

Convene by PCMA

Joe Federbush (right), president and chief strategist for EVOLIO Marketing, talks about how he and his client, Jon Wolff, global events manager for consumer electronics company Lenovo, put together a KPI playbook. It’s unrealistic to say that event ROI is so black and white.” Two Dudes Photo) Focus on measuring what matters. “If

Events 52
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Case study: SAP Sapphire 2022 (10 locations)

The MICE Blog

It was a great opportunity to see how corporate event teams operate, and to recognise their teamwork, creativity and originality. Event: SAP Sapphire Author: Tim Porterfield – SAP Global Events. Location of Event. Market Background: What prompted the need for this event? . 23K for promotional assets.

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The Ultimate Event Strategy Guide 2023

Stova

The Ultimate Guide to Developing an Event Strategy Learn how you can create and execute an effective global event strategy. This guide will show you how to put together an event strategic plan, streamline your event marketing process and be a best-in-class meetings and events team.

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Creative Methods to Generate More Revenue for Your Event

Maritz Global Events

33% sponsored an email blast to the attendee list. 31% bought an ad that went on the event or organization’s website. 23% sponsored an onsite banner. Record your breakout sessions and give attendees a sponsored card that will allow viewership of them for the next 12 months. 35% purchased/boosted a social media ad.