Do You Need a KPI Event Playbook?
Convene by PCMA
SEPTEMBER 18, 2023
Joe Federbush (right), president and chief strategist for EVOLIO Marketing, talks about how he and his client, Jon Wolff, global events manager for consumer electronics company Lenovo, put together a KPI playbook. We have meetings at events with key customers and prospects and press and analysts,” Federbush said.
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