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How to Successfully Market Your Next Event

Smart Meetings

Creative event marketing is the easiest way to increase the number of people who eventually attend your meeting—directly contributing to the bottom line. Marketing content can be divided into three types: earned media, owned media and paid media. Earned media refers to content others publish or share about you.

SEO 245
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The Ultimate Guide to SEO for Event Marketing: Tips and Tricks From the Experts

Eventtia

Or are you an event planner looking to improve attendee engagement in your next event? SEO, or search engine optimization, can be a great way for event marketers to drive more traffic to your event website so you can achieve all these goals above.

SEO 62
MICE professionals

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Top 12 Event Planning Certifications You Need To Propel Your Career

Bizzaboo

This event certification, provided by the International Association of Exhibitions and Events (IAEE), is meant to signify the highest professional standard throughout the exhibition and event management industry. CTSM: Certified Trade Show Marketer What Is CTSM Certification? What Is PCM Certification?

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Your Ultimate Guide to Successful Event Promotion in 2023

Bizzaboo

Are event marketing and event promotion the same thing? Event marketing typically includes event branding, advertising, analytics and success metrics, and more. Think of event marketing as a broader undertaking that uses events to drive business goals for a product, brand, or service.

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Your Ultimate Guide to Successful Event Promotion in 2023

Bizzaboo

Are event marketing and event promotion the same thing? Event marketing typically includes event branding, advertising, analytics and success metrics, and more. Think of event marketing as a broader undertaking that uses events to drive business goals for a product, brand, or service.

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2019 Marketing Conferences: The #1 Marketing Events Guide

Bizzaboo

At these events, you will learn from the top industry executives while networking with marketing professionals just like yourself. We've compiled a list of 70+ marketing conferences, summits and other events that focus on a wide range of topics from SEO, to social media, to content marketing. San Jose, CA.

Marketing 105
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12 Events That Deliver Unforgettable Attendee Experiences Every Year

Bizzaboo

You have to ensure that they don’t forget your event from event to event and touchpoint to touchpoint. In this article, we’ll explore the attendee experience, why your events must create satisfying attendee experiences, and event marketing examples you can learn from to improve the attendee experience at each event.