The Ultimate Guide To Event Marketing Attribution and Measuring Event ROI
Bizzaboo
JUNE 21, 2023
Then, they view an on-demand webinar and attend an event. In this scenario, only the event will receive credit for the return generated. Example: Someone becomes known to your company by visiting your blog, attends a webinar, converts by attending an event, and finally becomes a customer. Pros: Easy to implement.
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