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How to Measure Event Marketing Success

Endless Events

Not only that, but measuring what event marketing efforts were and weren’t successful, can help you establish a plan for improving marketing efforts for your next event. So, we’re going to uncover how to measure event marketing success in these five ways: Setting SMART goals. Using registration metrics.

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Experiential Events: The Most Powerful Marketing Tool

Endless Events

After all, what makes an incredible event is not the stage and the logistics, but the atmosphere and the positive emotional state of the attendees. Any event can be experiential: conferences, meetings, exhibitions, trade shows, and corporate events. It’s one of the most powerful forms of marketing.

Marketing 296
MICE professionals

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Mastering the Art of Event Technology: Expert Tips for Making Your Next Event a Success

Traveler's Q

Events have evolved significantly over the years, and technology has been at the forefront. Event technology has become an essential aspect of planning and executing successful events. The Benefits of Using Event Technology Event technology has become an essential component of modern-day events.

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The Ultimate Guide To Event Marketing Attribution and Measuring Event ROI

Bizzaboo

Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. Note that “value” is a much broader term than “event revenue.” Each presents strengths, weaknesses, and levels of complexity.

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36 Ways to Bolster Your Covid Contingency Plan

Smart Meetings

You planned a spectacular event. No wonder registrations soared off the charts. Do you cancel or continue with your live event as planned? The fact is your event deserves to be successful despite all the uncertainties in the market. For example, enrich live events with prerecorded content by thought leaders.

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Best Event Ticketing Solutions and Platforms in 2024

Eventtia

Choosing the right event ticketing platform can be a game-changer for event managers. One can use ticketing solutions for multiple purposes, including setting up landing pages, creating registration forms, generating invoices, sending automated emails, and more.

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Making Your Brand Stand Out: The Importance of Event Branding in a Competitive Landscape

Traveler's Q

A well-designed website not only attracts potential attendees but also provides a platform for communicating important event information such as dates, schedules, speakers, and locations. A responsive website design that is optimized for mobile devices further enhances an event’s reach and accessibility.