The Ultimate Guide To Event Marketing Attribution and Measuring Event ROI
Bizzaboo
JUNE 21, 2023
The result is the event ROI percentage. This is the simplest model for calculating event ROI. Later, we’ll look at several other event ROI models helpful for determining revenue-based ROI. ROI Goals for Event Organizers As with any campaign or initiative, the first step in producing an event is identifying your event goals.
Let's personalize your content