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3 Steps to Proving the Value of Trade Show Marketing

Stova

Trade shows provide opportunities to showcase your products, drive leads and sales, and stay up to date on industry innovations. Historically, trade shows and other in-person events have taken up the biggest piece of the B2B marketing budget. What is trade show ROI? Why is measuring ROI critical now?

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6 Trade Show Marketing Strategies to Skyrocket Leads and Conversions

Stova

Trade shows are back and better than ever. Today’s shows mix in-person and virtual formats, creating exciting opportunities to win over new customers. This article explains how to create a trade show marketing plan that drives traffic, leads, and conversions sky-high in 2023. Step 1: Set goals.

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Making Your Brand Stand Out: The Importance of Event Branding in a Competitive Landscape

Traveler's Q

Event branding also helps to convey the event’s purpose, message, and values, making it easier to communicate with stakeholders. Additionally, a well-defined brand strategy helps event organizers create a cohesive visual and verbal identity, including logos, slogans, website design, and marketing collateral.

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Best Cvent Competitors and Alternatives in 2024

Eventtia

Cvent’s platform enables organizations to create and manage events of all sizes, ranging from small meetings to large conferences and trade shows. What companies use Cvent Many companies across various industries use Cvent for their event management needs. Is Cvent free? How much does Cvent cost?

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3 Lessons for Planners from Global Meetings Industry Day

MeetingsNet

Held this year on Thursday, April 11, Global Meetings Industry Day is “an international day of advocacy showcasing the undeniable value that business meetings, trade shows, incentive travel, exhibitions, conferences, and conventions bring to people, businesses, and communities,” according to the U.S.

Planner 105
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How To Handle Event Problems Like A Boss

Endless Events

to get you organized better. Know Your Corporate Event Essentials. Corporate event planning is a tad more tedious than other planning gigs. Maybe it’s because there are more of these events than ever and the competition has gotten that much fiercer. The Event Engagement Guide. We have an. for your AV needs.

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4 Ways to Add Value to Sponsorship Packages

Stova

With so many in-person and online options, they need compelling reasons to travel to your event. The good news: Great sponsors are like magnets, drawing the right people to your trade shows and conferences. The article also helps you make the most of these trends to garner incredible sponsors for your upcoming events.